Repeated Rejections Under Guideline 4.1 “Copycats” – No Specific Feedback from App Review

Question

Created Jul ’25

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Our app ХАЙП ИГРЫ (HYPE GAMES) keeps getting rejected under Guideline 4.1 – Copycats, but we’re not receiving any specific feedback or examples of what exactly is being flagged.

We’ve fully rebuilt the app multiple times:

All content is now original (graphics, UI, icons, name, etc.)

The app does not refer to or imitate any existing brand or app

The same version was already approved on Google Play

We've removed anything that could even theoretically be misinterpreted as copycat content

However, App Review continues to send the same generic message saying the app “appears to misrepresent itself,” without pointing to any concrete element, screenshot, or example.

We’ve explicitly asked for clarification or even a single screenshot of the issue, but the replies remain copy-pasted and non-informative.

Has anyone else faced this issue? What can be done if App Review won’t identify what’s wrong?

We genuinely want to comply and are ready to fix any real problem, but right now we are just guessing — and being rejected repeatedly without a clear path forward.

Would really appreciate advice from other developers or attention from Apple staff.

Thanks in advance.

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Answer 1

Claude31 OP

Jul ’25

All content is now original (graphics, UI, icons, name, etc.)

Do you mean it was not in earlier submissions ?

The same version was already approved on Google Play

That's never been an argument for Appstore approval. They have their own rules which may be stricter than other platform's.

We've removed anything that could even theoretically be misinterpreted as copycat content

Could you detail ?, That may have caused previous rejections.

the app “appears to misrepresent itself,”

That's what you have to understand. How do you describe the app ?

What you can do is attach those comments in the notes to reviewer for a new submission. That may help, unless there is effectively something reviewers have found that violates guideline 4.1.

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Answer 2

App Review OP

Apple

Jul ’25

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.1. Visit Preventing Copycat and Impersonation Rejections to learn best practices that will help you submit original apps that follow this guideline.

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