Need some help understanding 4.3(a) rejection for my app Siply

My app Siply keeps getting flagged for Guideline 4.3(a) – Spam, saying it’s “similar in binary, metadata, or concept” to other apps on the App Store. I’ve already had a call with App Review and made a ton of changes since then, obviously they won't tell me what app they think it's emulating, which doesn't really help me as a dev. I've redone both design and function, but it’s still getting rejected for the same thing.

Just for context, Siply isn’t a template or copy app. It’s built from scratch with a Create ML model for container volume estimation, a custom Figma UI, and a Firebase backend for login and data. The whole interface and flow are fully custom-built.

I’m just trying to figure out what part of it is being seen as “too similar” so I can fix it the right way. Could this be triggered by me having other apps under the same developer account or Firebase project?

Any insight would help, I’m kinda stuck on this one.

Thank you for your post.

I personally recommend that you sign up for a session with App Review during the weekly Meet with Apple event.

https://developer.apple.com/events/view/upcoming-events

Sign in with your Developer ID and select "Request a one-on-one App Review consultation". A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines.

Hope this is helpful to you.

Albert Pascual
  Worldwide Developer Relations.

Need some help understanding 4.3(a) rejection for my app Siply
 
 
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