App rejected under 4.3

Question

Created Nov ’25

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I have invested significant money building a proximity application that shows hotspots for nightlife, and also if there are other single people in the same vicinity. I have labeled it under Social Networking, but the app reviews have labeled me as a dating app and hit me with the 4.3 spam tag. My app has many unique features that don't exist with other apps, but because of the matching part of the app, I am SOL. I am waiting on an appeal, but based on what I have read, I will most likely be doomed. Talk about killing the American Dream and stifling innovation!

What are my options? If I get 10K users testing it on Test Flight, will I have a better chance of getting approved?

Has anyone been successful by offering an app through a developer's website?

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Answer 1

App Review OP

Apple

Nov ’25

Thank you for your post. If you disagree with the outcome of the review, we recommend submitting an appeal to the App Review Board. When filing your appeal, make sure to:

Provide specific reasons why you believe your app complies with the App Review Guidelines.
Submit only one appeal per rejection.
Respond to any requests for additional information before submitting an appeal.

Once you have submitted the appeal we can escalate it to the App Review Board for review. The App Review Board will contact you directly as soon as they've completed their investigation.

1

Answer 2

50FeetAway OP

4w

Once again I get rejected. I removed all references to dating. They just come back and hit me with a 4.3 rating and give me no guidance on what I need to do. I am filing a second appeal, but I haven't received a response from anyone. Here's my new appeal message:

My app is not a dating app. It’s a real-world social discovery tool designed to help people meet others while they are out in public spaces. Users can create events, connect with others nearby, and explore Hot Zones, which show where activity is happening in a specific area. I have removed all references to dating to make that distinction clear.

I continue to receive Guideline 4.3 rejections, but I have not been given any specific feedback or direction on what changes are required. Without actionable guidance, it is impossible to understand what the review team believes is duplicative or how I can bring the app into compliance.

I respectfully request that someone contact me or provide more detailed clarification. I have invested significant time and financial resources into building this product, and I simply want to understand what is needed to launch it successfully.

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