Apple's new Age Ratings: do I have to submit a new binary?

I have 2 apps. I do not want to update the binaries as we are doing overhauling in the meantime.

I actually attended to these issues a couple of months back when I received the first notification and thought everything was ok until we received the final reminder email hours ago.

I have two apps:

app_1: the age rating was auto computed in August 2025 with no missing fields and the new age rating is in line with our expectations, so I just left it as it is

app_2: the age rating had some missing answers, and I was unable to input anything so I created a new release and then updated the age ratings. the app is now in "pending submission" stage but the age ratings have been updated. I did not submit the release for review.

!!! in both cases, the updated age ratings are updated & LIVE for both our apps and can be seen in our appstore listings !!!

but I still get the final reminder email anyway.

Q1) should I do anything?

Q2) anyone else in the same boat (not keen to submit a new binary for review)? We really are in the middle of some changes and can't submit a new build now

Q3) what happens after 31 Jan 2026? Can we still submit a new release with the latest age rating questions? Or totally can't update anymore?

If all the check boxes in the 7 pages of age ratings are answered, I don't think you have to resubmit.

Otherwise, yes. Can't you resubmit the same build as of August, just incrementing version and build bumber but no change to code ? You would then be safe to have all the time to complete the really ne version.

Really prefer not to re-submit because just want to focus on our work right now. If i dont see any banners or flags at all on our accounts and also have filled in all questions in the new age-rating section (but not yet release the app yet). it should all be fine right?

Same problem here.

Yes, you need to make a new app update. I just emailed Apple yesterday and they replied today, saying I would need to. I have around 11 apps on AppStore, all are games, which I won't need to update, unless if I have a new language to add, which is rarely happened. Tbh I don't want to touch them and cause any issues.

Anyway, I talked to some other dev friends and all said they won't update them as well.

Unsure if that email yesterday with "Hello, " was legit

I have updated most of my apps because of this weeks ago but other sources say you just need to make a new version, then edit the fields, and save.

Apple's new Age Ratings: do I have to submit a new binary?
 
 
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