Users that search for my exact app name need to scroll past 14 to 39 apps in the results, that don't match, before reaching the first and only exact match.
My app is called 'cadance' specifically for the word 'dance' that is appropriate for my audience. But this assumed to be a spelling error for 'cadence' since there are a large number of assumed 'matching' apps presented before my exact match.
I've had some luck with Apple Ads using an exact match on my product name but it seems unfortunate to be forced into a workaround for AppStore search issues.