Hello,
We operate a subscription-based app and have noticed some users canceling after seeing higher-than-expected or multiple Apple charges on their bank statements. In many cases, these appear to be aggregated App Store charges rather than the cost of our subscription alone.
Because bank statements show a single Apple charge without an app-level breakdown, some users assume the full amount came from our app and cancel before contacting support.
We’ve observed that Google Play lists charges separately with the app name, which seems to reduce this type of confusion.
A more granular breakdown or clearer labeling of charges per app could help improve user clarity and avoid churning.
I’m interested to know:
- Whether other developers have experienced similar user confusion
- If there are recommended best practices to set clearer expectations for users
- Whether Apple has shared any guidance on mitigating this from a UX or communication standpoint
Appreciate any insights or shared experiences. Thank you.