App Store payout calculation – sales vs proceeds & currency conversion confusion

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Created 1d

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I’m trying to understand how App Store Connect calculates payouts and currency conversion.

For November, my report shows:

Total Sales: $18.14

Proceeds: $12.45

However, the amount I actually received was 7.69 EUR.

I’m confused about:

How Apple goes from $12.45 proceeds to 7.69 EUR

Which exchange rate is applied and on which date

Whether additional fees, taxes, or adjustments are applied beyond Apple’s commission

I’ve already tried contacting Apple by email, but I haven’t received any response yet.

If anyone has experience with this or can explain how Apple calculates the final payout amount, I’d really appreciate your help.

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Answer 1

1d

For clarity, I am not registered as a business (individual developer, not a company).

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Answer 2

18h

Which report are you talking about?

And which currency? Apple is very specific about currency. For example, "EUR" is unambiguous. But "$" could mean many different currencies.

By random chance, I happen to be in Canada. And $12.45 CAD converts to € 7.69 EUR exactly. So it looks like you had a sale in Canada.

I'm not sure what you mean by "Total sales". I don't see any value with that label on any of my Apple reports.

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