Hi everyone, We’re facing an issue while trying to change the Primary Language / Primary Locale of a long-standing live iOS app in App Store Connect. The app has been live for 4–6+ years. When attempting to update the Primary Locale from App Information, we receive the following error: “Primary Locale couldn’t be saved because you must first provide all the required screenshots for each version in this language.” However: The target localization (English – UK) already exists. All required screenshot sets are uploaded. No screenshot sections are blank (iPhone and iPad – all visible display sizes). Both the live version and the version in review contain complete screenshot sets. No Apple Watch or iMessage extensions are currently included in the build. A clean build has been uploaded and selected. Removing the version from review does not resolve the issue. There are no visible validation errors in the UI. This appears to be either: A hidden backend validation requirement, A legacy platform association, Or a Primary Locale lock tied to the app’s original configuration. Has anyone successfully changed the Primary Locale for an older live app recently? Is there a known limitation for apps created several years ago? Would appreciate any insight before escalating further. Thanks in advance.

Hi all, I was wondering if someone could provide more information about the Digital Services Act review process. I haven’t been able to find any details online, and I haven’t received a response to my support requests (it has been 9 days so far). I submitted the requested Digital Services Act information on February 27, but I haven’t received any update or automated confirmation email. The request is still visible under business agreements in my Apple Store Connect account. Does anyone know how long this review typically takes? Or whether I should contact support through a different channel? Thank you in advance!

Hi! Our app has been rejected several times now. We first selected the "made for kids" category because that was the age recommended by apple. Everything went fine at first but now, two updated later, we are starting to get rejected. We unchecked the made for kids box but even after that we are still not getting approved. We have tried to explain our issue to apple support but they aren't giving us any good answers. Is there any way to resolve this issue? We are really in the need of help.

We have run over 15 App Store Events. I have only ever seen data on 1 of them. We have several large apps, and based on our numbers, it is unlikely that we don't receive more than 5 installs from the event. We see an overall CR uplift, but no direct data in the event data section. Does anyone have any ideas as to what could be causing this?

Hello communities, I am going to submit a new binary build with subscriptions. However, I cannot find the In-App Purchases and Subscriptions section like before. Is there any update on this? Despite the fact that the subscriptions were accepted and banking & agreements were set up, I still can't figure out how to include them in the binary build. Thanks for the advice.

Hello, I've just been unfortunate enough to discover a critical issue. I have two apps using Asset Packs, and I believe both apps had an Asset Pack with the same identifier. In App Store Connect for App B, I archived this Asset Pack. However, the Asset Pack has been archived for both Apps. This shouldn't happen.

Missing recommended icon. The bundle does not contain an alternate app icon for iPhone / iPod Touch of exactly '120x120' pixels, in .png format for iOS versions >= 10.0. To support older versions of iOS, the icon may be required in the bundle outside of an asset catalog. Make sure the Info.plist file includes appropriate entries referencing the file. See https://developer.apple.com/documentation/bundleresources/information_property_list/cfbundleicons (90890) Missing Icon. The Info.plist key CFBundleIcons.CFBundleAlternateIcons contains an entry “newIcon” that references asset “newIcon.” No such asset is present in the asset catalog. (90895) I configured multiple icon settings in Xcode 26 version. I added new Icons in the asset file. However, after packaging and uploading the app to the AppStore, it kept giving me an error message saying that some content was missing. Looking at the documentation, it doesn't seem to say that starting from Xcode 13, we can configure through the asset file?

I recently released the first version of my app, and it was discoverable via App Store search. After pushing an update with bug fixes and improved keywords/category, the new version went live and showed as “Ready for Sale” within hours. However, since the update, the app no longer appears in App Store search results - even when searched using its exact name. It’s still accessible through the direct link. Any insights or guidance would be greatly appreciated!

I have been exploring App Store Optimization and noticed that Apple primarily uses the App Name, Subtitle, and Keyword field as the main text based ranking signals according to official and third party sources. Are these the only factors that truly impact iOS ASO, or do elements like the app description and promotional text indirectly influence visibility, conversion, or ranking updates over time, and how frequently should subtitles and keywords be revised after launch.

When I update my app name, the App Store URL also changes, and since the app URL contributes to ASO performance, this is a concern for me. I would like to know whether it is possible to change the app name without affecting the URL, or if the previous URL automatically redirects to the new one.

I see many developers struggling with ASO where AI written content does not deliver results, performance analysis is unclear, localization is ignored, App Store optimization is incomplete, and keywords are often poorly chosen. I am considering running two simple group sessions to share practical tips and show clear ways to improve ASO with real effort involved, and I would like feedback on this idea whether offered for a small fee or even for free.

Among requirements to transfer app there is one called "clear all builds and testers and empty all fields under Test Information" under TestFlight but it seems there has been an update to appstore internal code as now I simply can't clear any field under Test Information as error pop ups "There are one or more errors on page." requiring me to fill them. How do I transfer apps now?

Hi,Having issues uploading our build to App Store Connect for use in TestFlight. We get a success when building through Xcode, but we get an email after it uploads via archive manager stating "ITMS-90426: Invalid Swift Support - The SwiftSupport folder is missing. Rebuild your app using the current public (GM) version of Xcode and resubmit it.". We have confirmed that we don't have any Swift dependencies and that we are running the latest Xcode (v11.3.1). We've also tried to build/deploy this on multiple computers with the same error. Our app was built using Unity, then brought into Xcode to build/deploy from there. We have never had any Swift dependencies in our project. We are able to deploy directly to our devices, but it seems that the only time we run into issues is trying to. Any help is appreciated.

My iOS app has passed App Review and is marked “Ready for Distribution,” but App Store Connect does not allow me to release it because the App Store Version Release controls are disabled. App Review is closed and the Resolution Center is unavailable. I have submitted multiple Apple Developer Support cases and called phone support, but the issue remains unresolved. This appears to be an App Store Connect backend state issue affecting a first-time app with subscriptions. Can Apple engineering assist in unlocking release permissions for iOS version 1.0?

Hi Everyone 🙌 Who knows, additional content that downloads in install time are summarized to total app size in App Store page ? If yes, additional size going to WiFi/Cell download recommendations ? And what the limit ? Will be appreciate of all information, maybe someone using Background Asset extension :pray:

ASO often feels like a constant uphill battle for indie iOS devs - the rules keep shifting, results are unpredictable, and competing with big-budget apps can be discouraging. Has anyone here actually figured out what truly works for indie apps, or is ASO just a never-ending grind we all face?

Responding to reviews helps ASO because it encourages better user sentiment, improves rating recovery, and builds trust for new users checking your app. Converting negative reviews into positive ones has a strong impact on ranking. Engaging consistently with users is one of the simplest ways to strengthen overall ASO performance.

Noticed a sudden drop in my keyword rankings recently and after some digging, it looks like Apple rolled out a major ASO update, which a lot of developers seem to be talking about. Curious if anyone has insights on what specifically changed - it seems like the app title may no longer hold the same weight in keyword rankings.

When I update my app name, the App Store URL also changes, and since the app URL contributes to ASO performance, this is a concern for me. I would like to know whether it is possible to change the app name without affecting the URL, or if the previous URL automatically redirects to the new one.

I'm hoping someone from Apple engineering can help, as support tickets and callbacks have not resolved this issue. The problem: My app "Brutal Time - Typographic Clock" does not appear in App Store search results at all — not even when searching for its exact name "Brutal Time." This has been ongoing for over six weeks. Additionally, the app does not appear in Apple Search Ads when I try to set up a campaign — suggesting this is a backend indexing issue, not a ranking issue. Timeline: Dec 17, 2025: App launched, initially searchable Dec 31, 2025: Transitioned to freemium model, became invisible in search. Jan 5, 2026: Fixed the issue, submitted update (v2.02), approved same day Jan 14, 2026: Submitted metadata update (v2.03) to improve discoverability, approved same day Feb 8, 2026: Tried removing from sale and re-adding to force re-index — no effect Feb 10, 2026: Still not appearing in any search results What I've tried: Submitted multiple support tickets (most recent: Case #102797235758) Each ticket generates an automated reply stating Apple will respond within 2 business days — they never have Requested and received callbacks multiple times, was told it would be escalated to US engineering team. But no follow-up, no resolution, no explanation Removed from sale and re-added to attempt to force re-indexing — didn't work App shows "Ready for Distribution" in App Store Connect Direct link works fine: https://apps.apple.com/us/app/brutal-time-typographic-clock/id6756289461 Response from Apple Support: "The behavior you observed is expected. App Store charts and search results change regularly and we don't guarantee app placement." This response misses the point entirely. I'm not asking about rankings — I'm asking why the app is completely invisible in search, including for its own branded name. This is not an isolated issue. Other developers have reported the same problem with the same non-response from Apple: https://developer.apple.com/forums/thread/803937 https://developer.apple.com/forums/thread/73981 https://developer.apple.com/forums/thread/74110 Has anyone found a resolution? Is there any way to trigger a proper re-index, or escalate to someone who can actually investigate?