Hi,
I published my first app (a Unity game) in August 2025, and at the start of December I began promoting it and getting users. I’ve submitted around 10 updates since release, and each has been approved. It was sitting at a 4.8 star rating from roughly 80 ratings.
It’s a simple endless runner style game called “Rushy Road” where you drive a car down a road, dodging traffic and collecting powerups to try and make it as far as you can, with different unlockable vehicles and upgrades.
However, my app was just suddenly removed from the App Store and I received a Pending Termination Notice saying:
“Upon further review of the activity associated with your Apple Developer Program membership, it's been determined that your membership, or a membership associated with your account, has been used for dishonest or fraudulent activity, in violation of the Apple Developer Program License Agreement. Given the severity of the identified issues, all apps associated with your Apple Developer Program account have been removed from the App Store and your account has been flagged for removal.”
Evidence of Dishonest or Fraudulent Activity
App submissions from your account have engaged in concept or feature switch schemes to evade the review process, such as dynamically populating different app content after review, submitting apps with hidden features, repeatedly submitting misleading apps, and/or submitting apps with concrete references to content that you are not authorized to provide or is otherwise not appropriate for the App Store.
The dishonest or fraudulent activity described above directly violates section 3.2(f) of the Apple Developer Program License Agreement”
I’m having trouble understanding exactly what in my app has caused this. The game does not use a server for any content other than ads (through AdMob).
To improve the user experience I made it so that interstitial ads (ones that pop up occasionally after a run) are disabled for the first 10 minutes of play time, but rewarded ads can still be played during this time (in exchange for a revive or coins) so I’m wondering if this 10 minutes of no interstitials counts as dynamic or misleading content that reviewers could think as malicious?
I’m obviously very worried as I’ve spent a lot of time and effort on this game and the thought of it being deleted, as well as my developer account and future access to publishing apps.
I’m looking for any advice on what else could have caused this, as well as what I should write in my appeal. If any more details would help, please let me know and I will provide.
My current guess is that this is happening because of the fact that interstitial ads only start appearing after 10 minutes which was not done in an attempt to avoid reviewers seeing them, but rather to improve the user experience and let people enjoy the game a bit before seeing ads. However, if I‘m wrong about this and write about it in my appeal, I will lose my developer account. How can I find out what the actual issue is?
Any help or advice is greatly appreciated
Thanks for your time