DPLA violation warning + sudden ranking drop (no further response from Apple)

Hi everyone,

We recently received a DPLA violation warning (Section 11.2) from Apple related to potential manipulation of App Store ranking, reviews, or search index.

Shortly after receiving the notice:

  • Our app is still live on the App Store

  • However, all rankings (Top Charts and keyword rankings) dropped significantly or disappeared entirely

We have already:

  • Conducted an internal audit of our marketing and user acquisition activities

  • Stopped any campaigns that might be interpreted as incentivized installs or abnormal traffic

  • Responded to Apple via email with corrective actions

However, we have not received any further response from Apple.

We would like to ask:

  1. Has anyone experienced a similar situation?

  2. How long did it take for rankings to recover (if they did)?

  3. Did Apple ever follow up, or was recovery purely algorithmic over time?

Any insights or shared experiences would be greatly appreciated.

Thank you.

DPLA violation warning + sudden ranking drop (no further response from Apple)
 
 
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