Hello everyone,
I’m looking for advice from developers who successfully resolved a Guideline 4.3(a) “Spam” rejection in a legitimate account migration scenario.
Situation:
I originally developed and submitted my app under my personal Apple Developer account. Later, after creating a business/company, I opened a business Apple Developer account because I wanted the app published under the company instead. The original app on the personal account was removed before submitting on the business account. I changed the Bundle ID and created a new app entry under the business account.
However, the business-account submission was rejected under: “Guideline 4.3(a) - Design - Spam” with the message about “similar binary, metadata, and/or concept.”
I appealed and explained that this is the same legitimate app/business transitioning from an individual account to a company account, not a spam network or template cloning situation. The appeal was denied.
What makes this more confusing is that the app on the original personal account also later received a 4.3 rejection.
My questions:
Has anyone successfully resolved a similar “personal account → business account” migration issue? Did App Transfer end up being the only workable solution? If both accounts are already flagged with 4.3, what actually helped: major redesign, new features, metadata/screenshots changes, backend/content changes, or something else? Did anyone manage to get meaningful clarification from App Review? Is there any realistic path forward besides rebuilding/repositioning the app?
The app is a trading journal / analytics type app, so I understand it may also fall into a saturated category.
Any real experiences or advice would be greatly appreciated because the rejection messages are very generic and it’s difficult to understand what Apple specifically expects.
Thank you.