I am experiencing a critical and frustrating delay with an internal business application review. I would highly appreciate any insights or advice from the community or the Apple team on how to move forward, as our business operations are heavily impacted.
Here is the exact timeline of our submission process:
May 14 & May 19: Submitted the initial builds. On both occasions, the app transitioned to In Review within 4 hours but was rejected due to specific metadata/compliance deficiencies.
Resolution: We thoroughly addressed all the points mentioned in the rejection notes, completed the missing requirements, and prepared a fully compliant build.
May 22: Resubmitted the corrected build. Unlike the previous quick turnarounds, the app became completely stuck in the queue (Waiting for Review) with zero communication or updates for over a week.
June 1: Out of concern that the submission was caught in a system glitch, I canceled the review and resubmitted it. It is currently still waiting with no status change.
Expedited Review: I submitted an Expedited Review request detailing our urgent operational needs, but we have received no response or acknowledgment yet.
Business Impact & Context: This is an essential internal tool for our business operations. We currently have 20 employees utilizing it via Ad Hoc distribution, but we are actively onboarding new personnel who need immediate access to the app to perform their daily duties. The limitations and manual management of Ad Hoc distribution are now causing a severe bottleneck in our daily workflows.
Given that the first two reviews started within hours, it feels like the app has been flagged or placed into a different administrative review queue after the rejections, but the complete silence is hurting our business.
Has anyone dealt with a similar sudden freeze after fixing rejection points? Are there any alternative communication channels available when both App Store Connect and Expedited Review forms go completely unanswered?
Thank you in advance for your time and help.