Repeated Guideline 5.2.1 Rejection for App Name and Seller Name Mismatch

Hi everyone,

I’m publishing my app as an individual developer, and it has now been rejected three times under Guideline 5.2.1 with the following message:

“The seller and company names associated with the app do not reflect the name in the app or its metadata.”

I’m genuinely confused about what Apple expects me to change.

The app name is my own original brand name and is not associated with any third party. I’m not trying to impersonate another company or use someone else’s trademark.

What I don’t understand is why I seemingly cannot choose my own app name. Developers come up with original app names all the time, and I thought an individual developer was also allowed to publish apps under a unique brand name.

I have already tried changing the app name, but I keep receiving the same rejection.

For developers who have successfully resolved this issue:

  • Do I need to add a website or an About screen explicitly stating that the brand is owned by me?
  • What specific changes finally got your app approved?

I would really appreciate any guidance because at this point I honestly don’t understand what I’m doing wrong.

Thank you!

I would run a search for the app name if I were you. Otherwise, it would just be a wild goose chase since you don't even mention the app name.

Do you need to test it

Thank you for your post. We recommend that you sign up for a session with App Review during the weekly Meet with Apple event. Sign in with your Developer ID and select "Request a one-on-one App Review consultation". A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines.

Repeated Guideline 5.2.1 Rejection for App Name and Seller Name Mismatch
 
 
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