I'm the developer of Spivot, a golf launch monitor app available on the App Store. When users search for "Spivot" directly, the App Store treats it as a misspelling and returns "Showing results for 'spigot'" with a prompt asking if they'd like to search for "Spivot" instead. This is causing issues with users being able to locate the app.
The app name is intentional and trademarked — Spivot is not a misspelling of spigot. Because it's a coined brand name not in Apple's dictionary, the search algorithm is incorrectly flagging it as an error and redirecting users before they ever see the app. This creates significant friction and likely causes user drop-off for anyone who doesn't notice the small "search for Spivot instead" prompt.
This appears to be a broader issue — I've seen at least one other developer report the same behavior with a unique app name (MathAppy, Jan '25).
Questions:
- Is there any way as a developer to flag a brand name so the App Store search won't autocorrect it?
- Is this something that can be escalated to the App Store search team?
- Has anyone else run into this and found a workaround?
I've already ensured the app name appears in both the title and subtitle fields in App Store Connect. Happy to provide any additional info. Thanks in advance.