company/entity name as part of submission

I am trying to understand what's required when you have an app connect account and what the business name has to be. Mine currently has ,Inc. American Express simply says "American Express" but if you look into their registration with New York, they are "American Express Company" both on DUNS and with the state of New York. Help me understand what our options are here and where Apple really gets this information.

company/entity name as part of submission
 
 
Q