I am posting this because I genuinely do not know what else to do.
My company is based in Nigeria, and we submitted our app, MyCove, for App Store review. The app was rejected under Guideline 5.6.
We responded to the rejection and explained the application, its purpose, its users, and how the functionality works. We also provided the information and access required for Apple to review the app.
We have since:
- Communicated with the App Review team through App Store Connect
- Raised support cases regarding the rejection
- Requested clarification about the specific reason for the rejection
- Escalated the matter
- Submitted an appeal to the App Review Board
- Followed up repeatedly
And yet, almost one month later, we still have not received a substantive answer to our questions or a meaningful update on the appeal.
This is not simply a delay in getting an app reviewed.
This is a business that has been unable to move forward for almost a month because we cannot even get a clear answer about what Apple believes is wrong with the application or what we need to do to resolve it.
Apple's own documentation states that 90% of submissions are reviewed in less than 24 hours, and Apple's App Review FAQ states that Resolution Center messages are generally answered within 24 hours. Apple also states that developers can appeal when they believe an app was misunderstood or that they were treated unfairly during review.
So my question is:
If this were a company based in the United States, would the same situation be considered acceptable, almost one month without a substantive response to an App Review dispute or appeal?
I am not asking for preferential treatment because we are a Nigerian company.
I am asking whether Nigerian developers and companies receive the same level of responsiveness and due process during App Review as developers and companies in the United States and other major markets.
If the answer is yes, then I would genuinely like to understand what is happening with our case, because almost a month without a substantive response does not appear consistent with Apple's published App Review communication timelines.
I am not looking for someone to approve the app without review.
I want Apple to tell us clearly what the problem is, what evidence led to the rejection, and what we need to do to resolve it.
Case references:
- 102953967427
Has anyone else experienced an App Review appeal or rejection being left without a substantive response for this long? And, if so, how was it eventually resolved?
