Hi everyone,
I wanted to share our story because, after reading countless forum threads and trying everything we can think of, we're honestly running out of hope.
We're a US-based fintech company, and we've been trying to get our new app approved since September 26.
It's been over six weeks, five rejections, and not a single actual bug or technical issue has been identified.
We've responded to every request within 24–48 hours, provided all the documentation, and done our best to make the review process as smooth as possible.
Here's what's happened:
First rejection: Additional information and a demo video
Almost everything requested was already in our Review Notes. It honestly felt like nobody had read them. But okay, we provided everything again.
Second rejection: Website domain mismatch
We explained the situation and eventually filed an appeal, which was approved. Apple confirmed there was no issue.
We thought we could finally move forward.
But strangely, things seemed to get worse after that. I really don't want to believe filing an appeal could affect how our app is treated, but at this point, it's hard not to wonder :(
Third rejection: Missing business documentation
The documentation was already attached in both App Review Messages and Review Notes. The file was even clearly named.
We pointed this out, and eventually that issue was resolved too.
4 & 5. Fourth and fifth rejections: App functionality
This is where we are now, and honestly, it's the most frustrating part.
The reviewer seems to be testing our app without using the demo credentials we've provided in both App Review Messages and Review Notes.
Without logging into the demo accounts, they simply can't access or test many of the app's features. As a result, we're receiving rejections because the app supposedly doesn't offer the functionality it's expected to have.
But those features are there. They work. The reviewer just isn't seeing them.
We've provided the credentials and instructions multiple times, yet the same issue keeps coming up.
It's incredibly discouraging to have your app rejected for missing functionality when that functionality is fully implemented and available to test.
And honestly, we have no idea how to explain this any more clearly.
And here's what makes this especially frustrating.
We genuinely love Apple. Some of our developers have spent over 10 years building apps for this platform. We respect the guidelines and understand that reviewers deal with an enormous workload.
We know mistakes happen. We're all human.
But please, when reviewing a complex financial app, take a moment to read the Review Notes and our replies. We spend time writing them for a reason.
We're not asking for special treatment. We just want a fair review of the information we've already provided.
We've contacted Developer Support multiple times, but responses often take 10+ days and usually just tell us to wait.
Meanwhile, our entire team is stuck. We've invested so much time, money, and energy into this product, and every additional week really hurts.
If anyone from the App Review team or App Review Board is reading this, could you please help us?
We'd be incredibly grateful if someone could take a fresh look at our submission and help us finally move forward.
And if any other developers have been through something similar, please share your experience. We're honestly out of ideas.
We still believe in Apple. We just really hope someone is listening.
Thank you for reading