App not displaying the same on app store as from Xcode

I have an app that when I build it using xcode on a device (ie iphone 7) or in the simulator it display correctly as I want it to. However when I publish the app using itunes connect with a build that display correctly it doesn't display correctly at all when I download it from the app store onto my iphone 7. Why would this be happening?

Can you better describe how the two differ?

App not displaying the same on app store as from Xcode
 
 
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