Price and tax updates for apps, in-app purchases, and subscriptions

Price and tax updates for apps, in-app purchases, and subscriptions

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help ensure that prices for apps and in-app purchases remain consistent across all storefronts.

Price updates

On February 13, pricing for apps and in-app purchases* will be updated for the Benin, Colombia, Tajikistan, and Türkiye storefronts. Also, these updates consider the following tax changes:

  • Benin: value-added tax (VAT) introduction of 18%
  • Tajikistan: VAT rate decrease from 15% to 14%

Prices will be updated on the Benin, Colombia, Tajikistan, and Türkiye storefronts if you haven’t selected one of these as the base for your app or in‑app purchase.*

Prices won’t change on the Benin, Colombia, Tajikistan, or Türkiye storefront if you’ve selected that storefront as the base for your app or in-app purchase.* Prices on other storefronts will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your in‑app purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of My Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, in‑app purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcoming price changes

Edit your app’s base country or region

Pricing and availability start times by region

Set a price for an in-app purchase

Tax updates

Your proceeds for sales of apps and in-app purchases will change to reflect the new tax rates and updated prices. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Benin.

On January 30, your proceeds from the sale of eligible apps and in‑app purchases were modified in the following countries to reflect introductions or changes in VAT rates.

  • Benin: VAT introduction of 18%
  • Czechia: VAT rate decreased from 10% to 0% for certain eBooks and audiobooks
  • Czechia: VAT rate increased from 10% to 12% for certain eNewspapers and Magazines
  • Estonia: VAT rate increased from 20% to 22%
  • Ireland: VAT rate decreased from 9% to 0% for certain eBooks and audiobooks
  • Luxembourg: VAT rate increased from 16% to 17%
  • Singapore: GST rate increased from 8% to 9%
  • Switzerland: VAT rate increased from 2.5% to 2.6% for certain eNewspapers, magazines, books and audiobooks
  • Switzerland: VAT rate increased from 7.7% to 8.1% for all other apps and in-app purchases
  • Tajikistan: VAT rate decreased from 15% to 14%

Learn more about your proceeds

View payments and proceeds

Download financial reports

*Excludes auto-renewable subscriptions.