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App Store marketing tools

Added over 20 language options (including Arabic, Chinese, Portuguese, Spanish, and Turkish) for creating localized assets. The App Store marketing tools let you create marketing assets to promote releases, offers, and updates on social media and more.

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Optimize subscriptions for success: acquisition

Learn how you can acquire subscribers and grow your business using App Store features. We'll explore subscriber acquisition strategies, share implementation best practices, and show you how to integrate these processes into your app for success.

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Get started with custom offer codes

Discover how you can complement existing offer codes campaigns with custom, repeatable codes to provide even more flexibility to acquire and retain subscribers. We’ll take you through the latest enhancements to offer codes, provide engineering guidance, explore best practices, and show you how to create new codes for your subscriptions.

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Metal

Added Metal-cpp sample code to include Metal functionality in graphics apps, games, and game engines using low overhead Metal C++ headers.

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Promote your apps

Review how you can use existing App Store tools, promotional offers, and more to drive downloads, in-app purchases, and subscriptions for your app.

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Fruta: Building a feature-rich app with SwiftUI

Updated sample project to:

  • Include a simple, default target that works great for all Xcode users on device using any Apple ID.
  • Move features that require Apple Developer Program membership into a new target that’s easily selectable from the Xcode toolbar.
  • Support SwiftUI updates in the latest SDKs.

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Technotes

Learn about specific development topics through these in-depth technical articles.

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Unlisted app distribution

Learn how to release your apps that aren’t suited for public distribution as unlisted on the App Store, discoverable only with a direct link.

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