Behind the Design: 2023 Apple Design Awards

Every year, the Behind the Design series takes a special look at the remarkable teams behind the Apple Design Award-winning apps and games. Read on to meet 12 incredible teams from around the world and learn how they brought their winning ideas to life.

Winners in the category provide a great experience for all by supporting people from a diversity of backgrounds, abilites, and languages.



Launched in 2017, the powerful, versatile, and almost unbelievably simple Universe makes creating a website as easy as building with blocks. The app operates on a grid system. To create a site, add blocks to the grid, and to edit a site, move those blocks around. The app doesn’t just remove barriers, it bulldozes them. “Our goal is making this technology available to everybody,” says founder Joseph Cohen.

Behind the Design: Universe

Discover how Universe makes creating a website as easy as building with blocks.

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For all its many genres and styles, the gaming world has been awfully threadbare when it comes to experiences about embroidery. That all changes with stitch., a charming cross between casual puzzler, meditative exercise, and afternoon craft project — and as cross-generational a game as you’re likely to find. “We pride ourselves on making games that anyone can play,” says Jakob Lykkegaard, founder of Lykke Studios, the team behind stitch. “It’s important to spend the time to make them available for everyone.”

Behind the Design: stitch.

Find out how Lykke Studios sewed up its embroidery-themed puzzle game.

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Winners in this category provide memorable, engaging, and satisfying experiences that are enhanced by Apple technologies.



What makes Duolingo such an engaging way to learn a language? The answer is hiding in plain sight. “The secret to Duolingo is that we’re not an education company. We’re a fun and motivation company,” says Ryan Sims, VP of design. “Fun is the most important part of the work we do.”

Behind the Design: Duolingo

Learn the design strategies behind the language app's incredible success.

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At first glance, Evan Kice’s Afterplace appears to have time-traveled from the late 1980s. But it’s a decidedly modern game too — fast, fluid, and incredibly easy to pick up. Enemies lurk everywhere and levels stretch out in all directions; what looks like a humble library is secretly a multilevel maze. “I always loved it when a game just kept going,” says Kice. “I was fascinated by the idea that a game could hold an entire country.”

Behind the Design: Afterplace

Find out how Evan Kice created the throwback pixelated adventure game Afterplace.

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Winners in this category deliver intuitive interfaces and effortless controls that are perfectly tailored to their platform.



Flighty might be the easiest thing travelers navigate on their entire trip. “Travel can be a high-stress situation,” says Ryan Jones, the Austin-based developer who founded the app in 2019. “We want Flighty to work so well that it feels almost boringly obvious.”

Behind the Design: Flighty

Find out how Ryan Jones created this best-in-class travel app.

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In Railbound, players are challenged to link train cars in proper order by laying down track through a mechanic that’s as simple as finger painting. “I pay a lot of attention to input,” says Luke Spierewka of the game’s Afterburn studio. “For Railbound, I wanted a system where you basically paint rail tiles with one finger.”

Behind the Design: Railbound

Learn how the Afterburn game studio created this tricky track puzzler.

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Winners in this category improve lives in a meaningful way and shine a light on crucial issues.



Few apps have made mindfulness as accessible as Headspace. More than a decade since its launch, the app continues to set the standard for mental health apps. “Mindfulness, meditation, mental health — none of these are easy to navigate,” says Jeff Birkeland, senior vice president for member products. “An app that feels warm, friendly, and easy to use can provide approachable support for tough issues.”

Behind the Design: Headspace

Find out how the Headspace team made its app "approachable and friendly."

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Endling is a 3D adventure in which you play as a fox navigating a land charred by environmental disaster and human impact. It’s also a powerful mix of medium and message. “It’s a survival game, but a simplified one that focuses more on telling a story,” says Philipp Nägelsbach, game designer and producer at HandyGames.

Behind the Design: Endling

How the HandyGames team created this powerful mix of medium and message.

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Winners in this category feature stunning imagery, skillfully drawn interfaces, and high-quality animations that lend to a distinctive and cohesive theme.


Any Distance

Luke Beard, the Atlanta-based designer who created Any Distance with engineer Daniel Kuntz, says the app is “for everyone, not just athletes.” Their app is a design-forward fitness tracker and social network that delivers workout stats in beautiful and shareable formats — dynamic charts and graphs, animated 3D maps, AR experiences, and gorgeous cards — that can integrate photos. And its name is also its philosophy: Any distance counts, not just a swim or bike ride, but a walking meeting, stroller run, or its most popular option, a dog walk.

Behind the Design: Any Distance

Learn how Luke Beard and Daniel Kuntz created the design-forward fitness tracker Any Distance.

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Resident Evil Village

The horror adventure comes to Mac with Apple silicon, with all the visual achievements fans of the long-running series could hope for. From its creepy castle to its decrepit factories to its magnificently hideous villains, Resident Evil Village offers some of the most realistic graphics ever seen on Apple devices. “The concept was a horror theme park with unique characters that stand out against a beautiful environment,” says producer Tsuyohi Kanda.

Behind the Design: Resident Evil Village

Learn how the stunningly beautiful horror adventure came to life on Mac.

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Winners in this category provide a state-of-the-art experience through novel use of Apple technologies that set them apart in their genre.



When Swupnil Sahai started creating SwingVision, he had no app-building experience — but he’d played a lot of tennis. “The initial idea was, ‘Maybe we can use the accelerometer and gyroscope on Apple Watch to figure out how fast I’m swinging, and maybe we can use the [Apple Watch] screen to keep score,’” says Sahai. “That was really it.” Today, SwingVision has become an integral part of the tennis community.

Behind the Design: SwingVision

Discover how the SwingVision team served up the definitive tennis app.

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MARVEL SNAP reboots the collectible card game genre with brisk gameplay, a wild cast of superheroes, and its “snap” mechanic, a double-or-nothing bet that adds whole new layers of strategy-slash-psychological warfare. “Our goal as designers is to maximize that ratio of complexity and depth,” says Ben Brode, chief development officer for Second Dinner.

Behind the Design: MARVEL SNAP

Find out how the SNAP team rebooted the entire collectible-card game universe.

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