We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. We review every app submitted based on a set of technical, content, and design criteria.
We’ve rewritten the App Review Guidelines to be more helpful, provide more context, and incorporate the guidelines for Mac apps. We hope these updates will help your app sail through App Review. While the guidelines themselves haven’t changed, the previous App Store and Mac App Store Review Guidelines will remain available for apps currently in the review process.
If your app requires specific settings, user account information, or special instructions, include these details in the App Review Information section of iTunes Connect. If you don't include this information, the app review process may be delayed and your app could be rejected. For more details on providing App Review Information, read the iTunes Connect Developer Guide.
App Review Status
Once you've submitted your app for review, you can view its status in the My Apps section of iTunes Connect or on the iTunes Connect App for iPhone and iPad. Review times may vary by app. On average, 50% of apps are reviewed in 24 hours and over 90% are reviewed in 48 hours. If your submission is incomplete, review times may be further delayed or your app may be rejected. Once your app has been reviewed, its status will be updated and you will be notified. For details on viewing and changing your app’s status, read the iTunes Connect Developer Guide.
Expedited App Review
If you face extenuating circumstances, you can request the review of your app to be expedited. These circumstances include fixing a critical bug in your app on the App Store or releasing your app to coincide with an event you are directly associated with.
Urgent Bug Fix If you've submitted an update to fix a critical bug in your app on the App Store and you are requesting an expedited review, be sure to include the steps to reproduce the bug on the current version of your app.
Time-Sensitive Event For apps associated with an event, we recommend you plan and schedule the release of your app in iTunes Connect. However, if your app is still in review and the launch of your event is quickly approaching, you can request to have your app review expedited. When submitting your request, it's important to include the event, date of the event, and your app's association with the event.
Please Note: Expedited reviews are granted on a limited basis and we cannot guarantee that every request will be expedited. Sign in to request an expedited review.
Help your app make it smoothly through the review process by avoiding common issues that may cause your app to get rejected. For details, view Common App Rejections.
App Review Board
The App Review Board provides the opportunity to appeal the rejection of an app if you believe that the functionality or technical implementation was misunderstood. You can submit additional details to the App Review Board to help them determine if your app should be reconsidered. Sign in to submit an appeal.