iAd Workbench is the do-it-yourself campaign creation and management tool that makes it simple to promote your iOS apps on the iAd App Network. You can create, manage, and optimize your campaigns directly within the iAd Workbench portal. To learn more, visit the overview page for iAd Workbench.
iAd Workbench is available to members of the iOS Developer Program for the promotion of apps in the Australia, Canada, France, Germany, Ireland, Italy, Hong Kong, Japan, Mexico, New Zealand, Spain, Taiwan, the United States, and the United Kingdom App Stores, and their designated agencies. Campaigns created in iAd Workbench run on the iAd App Network in the respective countries or regions. If you’re interested in promoting apps outside of these countries or regions, please contact iAd.
The minimum budget for an iAd Workbench campaign is $50 USD. You can pay for campaigns using a credit card with a U.S. billing address. Qualified customers that have a monthly campaign spend of more than $20,000 can pay through a line of credit. If you would like to apply for a line of credit, contact iAd.
Ad Agency Managed Campaigns
Approved agencies or third parties with their own iAd Workbench account can create, launch, and manage iAd Workbench campaigns on the behalf of developers by simply entering the iTunes URL or App ID of the developer's app. To create an iAd Workbench account, the agency should determine their iAd Workbench administrator, and request access by selecting the “Ad Agency Access” option on the iAd contact form.
Can I specify in which apps or app categories my ads are served?
By using the auto targeting option, your audience is defined automatically using data from iAd and the App Store. With manual targeting, you can select specific criteria for your campaign, including device type, gender, age, and user preferences, as well as app channels to target specific app categories. However, you cannot target your ads to run in specific apps.
Still Need Help?
For more details on iAd Workbench, read iAd Workbench Help.