Creating Bands for Apple Watch

Apple Watch is our most personal device yet. Give users more choices to express their style by designing beautifully crafted bands for Apple Watch.

Bands and Lugs

Apple Watch bands are easily changed with simple release buttons and lugs that secure the band to the Apple Watch case. When creating your custom bands, refer to the band design guidelines and lug profile.

To order Apple Watch lugs for use in your custom bands, visit our authorized distributor’s website. Each stainless steel lug features a "Made for Apple Watch" laser etching so your customers will know you’re using Apple-designed lugs in your bands.