How did these apps bypass 3.2.2

Im looking for help on how certain apps [prizewheel,lucky day] to name a few were capable of forming as rewards app's as im in the process of creating a ios app with reward feature and was hoping someone could tell me how there business model got accepted so i can do something similar.


3.2.2 is my issue on my app thanks for any help espically if you helped create either of the above mentioned app!

How did these apps bypass 3.2.2
 
 
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