App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

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Account Termination Under Guideline 3.2(f) Help!
Subject: Concern Regarding App Removal and Account Termination Under Guideline 3.2(f) Dear Apple Developer Team, I recently received a notification that my application is being removed from the App Store and my developer account is being terminated under Guideline 3.2(f). Despite submitting detailed, clear, and solution-oriented appeals, I have consistently received the same automated response. My application featured unique, high-quality, and professionally crafted content, adhering to Apple’s guidelines. I believe this decision may stem from some misunderstandings. However, I have been unable to connect with anyone for further clarification, and my appeals seem to be overlooked in favor of a standard response. As a developer, I have always prioritized compliance with Apple’s policies. In fact, during previous reviews, I explicitly ensured that my app met all requirements, even consulting Apple before implementing certain features. I am concerned that this decision may not fully reflect the effort and care I’ve put into adhering to Apple’s standards. I understand the high volume of appeals Apple receives and the pressure to make swift decisions. However, I strongly believe that a thorough review of my appeal would reveal that any potential issues have already been addressed. I urge Apple to approach this situation with the professionalism and fairness that the developer community expects. Recognizing and addressing such concerns would reinforce the trust and collaboration between developers and Apple. Thank you for your time and understanding. I sincerely hope for an opportunity to resolve this issue and continue contributing to the App Store ecosystem. Best regards,
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My account got terminated 3.2(f), Help Please!
Subject: Concern Regarding App Removal and Account Termination Under Guideline 3.2(f) Dear Apple Developer Team, I recently received a notification that my application is being removed from the App Store and my developer account is being terminated under Guideline 3.2(f). Despite submitting detailed, clear, and solution-oriented appeals, I have consistently received the same automated response. My application featured unique, high-quality, and professionally crafted content, adhering to Apple’s guidelines. I believe this decision may stem from some misunderstandings. However, I have been unable to connect with anyone for further clarification, and my appeals seem to be overlooked in favor of a standard response. As a developer, I have always prioritized compliance with Apple’s policies. In fact, during previous reviews, I explicitly ensured that my app met all requirements, even consulting Apple before implementing certain features. I am concerned that this decision may not fully reflect the effort and care I’ve put into adhering to Apple’s standards. I understand the high volume of appeals Apple receives and the pressure to make swift decisions. However, I strongly believe that a thorough review of my appeal would reveal that any potential issues have already been addressed. I urge Apple to approach this situation with the professionalism and fairness that the developer community expects. Recognizing and addressing such concerns would reinforce the trust and collaboration between developers and Apple. Thank you for your time and understanding. I sincerely hope for an opportunity to resolve this issue and continue contributing to the App Store ecosystem. Best regards,
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Seeking Guidance: Location Services Requirements for Religious Apps - App Review Implementation
We're seeking guidance regarding our latest app review (ID: fa69f469-2043-4069-a8be-249916c564ed) which raises concerns about our location services implementation. While we have submitted an appeal to the App Review Board, we'd greatly appreciate any community insights while we await their response. Key Issues: Our app calculates Islamic prayer times and Qibla direction - both requiring location services for religious accuracy Review suggests making the app work without location, which would prevent: Calculating accurate prayer times based on location Determining Qibla direction (mandatory prayer direction towards Mecca) Current Implementation: Two-step location permission process with proper iOS system prompts ATT framework properly implemented (screenshots provided) Non-location features (Quran, etc.) accessible without location/login Clear user communication about location requirements Previous Steps Taken: Provided screenshots showing ATT implementation Demonstrated proper location permission flows Explained religious requirements for location services Made non-location features accessible without permissions Question: How have other religious/prayer apps handled similar requirements where core functionality (prayer times, direction) inherently requires location services? I've attached a screen recording demonstrating: Two-step location permission process [Video Demo] Any guidance would be greatly appreciated, especially regarding best practices for implementing essential location services while meeting App Store guidelines.
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App rejection Guideline 4.3(a) - Design - Spam
Hello My app got rejected with the message "We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences." In short, my app is a vpn app built entirely by me. In Russia almost all vpn protocols are blocked: wireguard, openvpn etc. And the only protocol they could not block was vless. It was hard to implement it, i spent like 3 weeks on it writing my own package on flutter. The app first was uploaded to android and shared through testflight with some of my friends. And everyone switched to my app, because it works perfect for their needs: accessing instagram, twitter etc. Those apps are blocked here. So on my first attempt publishing i got 2 errors: Vpn should be published on the account that is organization Spam rejection I registered a company and switched from individual account to a company. I also changed the ui of the app (although i agree most vpns share the same concept design). I got rejected again with only "Guideline 4.3(a) - Design - Spam". I appealed with a question why was it it rejected, explaining that the app was built by me, and of course, i use some libraries. I got the same roboting response. After that i added some features: Built in private browser Network connection speed Today submitted the new version hoping it would pass, but yet again got "Guideline 4.3(a) - Design - Spam". I'm really frustrated, because i spent 3 months developing the app. I understand there are dozens of vpns. But vpn is not exactly the simple feature app. Some are bad, some are good, and some doesn't work at all. My app doesn't have any ads and paid subscriptions. I also renamed my app to "Incognito - Browser, VPN". But can't get pass. Would like to get some advices. Please help P.S. Sorry for my bad grammar
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Customer Reviews API
Hi, I am trying to connect and use the App Store Connect API so that I can download app reviews remotely. I have read the documentation and have used the API address as stated in the documentation: GET https://api.appstoreconnect.apple.com/v1/apps/{id}/customerReviews. I keep on receiving a 403 error: "errors" : [ { "id" : "fbe7b837-2023-4f60-8fa0-88b50368f4cc", "status" : "403", "code" : "FORBIDDEN_ERROR", "title" : "This request is forbidden for security reasons", "detail" : "The API key in use does not allow this request" } I am using the same keys and headers that I use to connect to obtain sales reports info, which works absolutely fine, using the below link: https://api.appstoreconnect.apple.com/v1/salesReports Is there anything extra that I need to set up before I can access the reviews or am I missing something. Thanks.
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Subscriptions are Pending Binary Approval but App approved.
Hi, I launched and released my app in the App Store after first App build is approved. But its subscriptions are still in the status of Pending Binary Approval. So currently in my App subscription is empty. Is this normal to wail a bit? or should i do something asap. It's very strange for users to see no subscription options in a launched App I think.
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Giving Me Guideline 4.3(a) - Design - Spam Error Even though my app is unique
My app is completely unique and i dont know why apple is giving me spam error. There is no similar app to mine and i am 100% sure of it. I brainstormed this idea myself for over a week to create such a game. And every code i have done is my own and i have not used any templates. Please help guys i am very confused why my app is getting spam rejection.
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My app version was rejected
App review claimed they couldn't access the address we provided. However, after supplying this address to Google for review, it was accessible without any issues. We suggested that the review change their network environment or attempt to access the address through a browser, but this request was denied. It's been half a month, and the review of our app has made no progress.
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Seeking advice on why Dog Translator Game for Dogs violates guideline 1.1.6 Safety: Objectionable Content
Hi everyone, I’m reaching out for advice on how to address a rejection under guideline 1.1.6 for my app, Dog Translator Game for Dogs. The app is meant to be a fun, interactive experience for dog owners. It offers playful features such as: Playing pre-recorded dog sounds to see how dogs react. Converting a user's voice into dog-like barks for entertaining interactions. Recording a dog’s vocalizations and matching them to a library of sounds, giving users an idea of what their dog might be "saying" based on the tone and pitch. To avoid any confusion, I’ve clearly presented the app as a game and for entertainment purposes only. I’ve even included “Game” in the app name and categorized it under Entertainment and Games in the App Store. The description explicitly states that the app isn’t scientifically accurate or designed to translate dog speech—it’s just a lighthearted way to interact with pets. Despite all this, the app was rejected because it was deemed to have misleading or deceptive content. Below is the text from the rejection: “Hello,
The issues we previously identified still need your attention. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Review Environment 
Submission ID: [removed] 
Review date: December 15, 2024
Version reviewed: 1.0.2 Guideline 1.1.6 - Safety - Objectionable Content 
The app contains content or features that are misleading, intended to deceive users, or are otherwise fraudulent. Specifically, translating for dogs. Please note that adding a disclaimer to the app description is not sufficient if the rest of the metadata and the app are misleading.” What I’ve Done to Address This: Renamed the app to include Game in the title, emphasizing its purpose as a fun and entertaining tool. Rewritten the description to explicitly clarify that the app is not a serious translation tool but a playful way to engage with dogs. Ensured the app is listed in the Entertainment and Games categories. It’s disappointing because the app is designed purely for fun, and I’ve gone to great lengths to communicate that to potential users. My Question: Have any of you faced a similar situation? What additional steps could I take to ensure reviewers understand that this app is meant for entertainment and not to mislead users? I’m open to any suggestions or insights you might have to help me refine my approach before resubmitting. Thanks in advance for your input! Arda
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Design: Copycats 4.1 - iOS
Hello, My mobile game 'Wordilo' has been rejected due to Design: Copycats 4.1. I am reviewing the mentioned warnings, but my application does not contain any direct elements that could be considered a copy of a known game, apart from the core game mechanics. The game mechanic is a crossword puzzle, and there are already many apps with this game logic on the App Store. For example, the rules and style of a backgammon game are well-established, and there are many similar games based on this. I need more specific guidance in this regard. Thank you.
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Store rejection because not all subscriptions are shown, but they are dynamic
I am using RevenueCat to dynamically show subscriptions using experiments. I'm doing this to experiment with price and wording on the paywall. However, apple is rejecting this because they can't find all the subscriptions. However it's literally not possible for a user to see them all. I tried explaining this in my first rejection but they rejected it again. Any ideas? Guideline 2.1 - Information Needed We have started the review of your app, but we are not able to continue because we cannot locate the in-app purchases within your app at this time. Specifically, out of 9 only 3 were found during the review. Next Steps To help us proceed with the review of your app, please reply to this message providing the steps for locating the in-app purchases in your app. Note that in-app purchases are reviewed in an Apple-provided sandbox environment. Make sure they have been appropriately configured for review in the Apple-provided sandbox environment. If you are restricting access to in-app purchases based on factors such as storefront or device configurations, please include this information in your reply along with steps to enable the in-app purchases for our review. Resources Learn more about offering in-app purchases. Learn more about testing in sandbox. Support Reply to this message in your preferred language if you need assistance. If you need additional support, use the Contact Us module. Consult with fellow developers and Apple engineers on the Apple Developer Forums. Provide feedback on this message and your review experience by completing a short survey. Reply to App Review
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Seeking Guidance: App Store Rejection Under Guideline 4.3(a) - Detailed Differentiation Already Provided
Seeking developer insights regarding a 4.3(a) review response citing "similar binary, metadata, and/or concept." Our app implements distinct community-focused features that fundamentally differentiate it from existing applications in this category. Feature Implementation: Our app introduces new technological approaches to faith-based applications: Community System: Custom-built group participation with progress visualization Engagement Features: Peer support system with achievement tracking Progress Metrics: Proprietary points system for progress tracking Group Progress Features: Shared accomplishment tracking Achievement Architecture: Progress continuity tracking Performance metrics accumulation Custom recognition system for personal and group milestones Synchronized goal-setting framework Market Analysis: Our research indicates: No existing apps with group-based progress features No solutions combining community features with scheduling No applications with similar group achievement systems No platforms featuring synchronized progress tracking Substantial user base requesting these features Technical Questions: How have developers effectively demonstrated feature differentiation? What technical documentation best demonstrates unique implementations? What strategies work for showing market demand for new features? Best practices for documenting novel community features? Implementation Context: While core scheduling features necessarily overlap with existing solutions, our platform's focus on community engagement and achievement tracking represents a novel approach, validated through user research and community feedback. Seeking insights from developers who have successfully implemented unique social features in established categories.
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Unable to reach Review Team - Grace Period ended - App removed
@AppReview Recently our App got flagged out of the blue for "4.3 Spam" with a grace period of 16 day. Supposedly we have similar Apps from associated Accounts in the Store (we have no other App - that's mistake) We were confident this issue could be resolved easily through a reply, but that was wrong. Tried Requesting Callback from App Reviw- no one called Asked for clarification via Ticket/Reply - only same copy-pasted answer citing guidelines Creating App Review Appeal Ticket Submitting new App Update Asking for extension of grace period - were told only App Review Team could do So for over 2 weeks we couldn't reach App Review Team and the grace period passed. Now our App got removed, we still don't know what's wrong / and its likely a mistake. Is there any direct phone number or email for the App Review Team? Also: I'd consider it as a somehow popular app. We had over 50m DLs and meaningful IAP Revenue.
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Questions about App Review Board
What's the turnaround time for the app review board? Long story short: Had a feature in for years. App was removed from the store >2 years ago by Apple "feature no longer allowed". Took it out, app back on store. Got bad reviews due to feature removed. About a year ago I see a competitor with the same functionality. Re-add the feature, approved. Multiple subsequent updates approved. About a month ago submitted an update, rejected for the same feature - competitors and others continue to have this function live on the AppStore. Submitted appeal. Waited about 2 weeks and followed up. Feel like I'm getting the run around, dev support suggests I interact with the reviewer that keeps rejecting it. Meanwhile dev cert expired. Re-submitted binary. Rejected again. Appeal reason was unfair treatment so it does not make much sense to communicate further with the reviewer in question. Can anyone help us get this sorted out with a conclusive decision from the review board in response to the appeal (in writing) before the end of year shut down please?
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App rejected because reviewer says unable to signin
My app is being rejected again and again because the reviewer keeps saying that there is a bug with the app, the get OTP button did not work. They are using Ipad Air. Now the issue is that I have tested my app again and again on every device possible and I am able to login perfectly every time. I am using firebase phone authentication to login. I don't know what to do ?
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Requirement of location services to prevent fake orders
Hi all, I have a delivery app that requires the user's location on start up. For example to determine the list of services available to the user. So on start up the app asks for location permission. While the app does have a concept of creating addresses, we still require location services so that the user can only select an address close to their current GPS. This is done to prevent fake orders, many apps with similar functionality allow you to pick any location on the map even if you decline location services, which in turn causes a lot of trouble since there are constantly fake orders being created. So to counter that we're asking for the user's location. Now my question is: will apple force me to absolutely never require location access or will explaining to them the problem of fake orders allow me to pass the review? Another feature I have is a driving mode, it's a map for drivers to see routes to a specific order. Obviously I need location services for that to function, or will Apple's review team also cling to that and force me to implement some weird way of letting the user choose their current location? Because there are a lot of trolls that create fake orders, and then have 20 delivery drivers come to a place in a middle of a road. This is a serious issue and will literally kill our business if not countered somehow.
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Pending Termination Notice
收到apple通知要暂停我帐号,说我多次提交审核,但是没有解决。 Evidence of Dishonest or Fraudulent Activity App submissions from your account have repeatedly violated the App Review Guidelines in an attempt to evade the review process. After multiple resubmissions, the guideline violation(s) detailed to you in prior correspondence remain unresolved. 作为第一次提交app的开发者,apple一直重复说app包含隐藏色情,然后我一直修改配合审查,但是由于apple不告诉我具体那里违规,我只能不断尝试修改可能导致有色情内容的地方,包括app名字 移除可能的功能模块,这样持续了一个月。直到昨天,说要暂停我资格,因为我多次提交而没有解决问题,我觉得这样就非常离谱。我一直在修改解决违法规则问题,而不是尝试逃避 隐藏。但是apple以我多次提交没有解决问题为由就要暂停我的资格。 我已经提交申述,不知道会不会有结果。
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