All, I wish to know if it is possible to have a white labelled app launched on apple with different colour scheme and branding while keeping the same functionality. So to say we want to launch our app as a service for other users in the industry. SO essentially it would do the same work but for different organization which means there is a good possibility that it would be customized as per organizational needs but what we are curious to learn is what if we simply change the color scheme and logo and rest the same. Any answers appreciated. Thanks !
Apps with Same functionality
Hi,
So long as the original app is your own then, in principle, there shouldn't be a problem. One thing to be careful of though is that you don't get rejected for your icon. The App Store Review Guidelines include the following provision:
22.2
Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejectedHowever, that exists to prevent devs from piggybacking off the brand recognition of already successful apps so it may not apply to your case. To get clarification on this point (and any others you may have), you should contact the App Review Team using this link: https://developer.apple.com/contact/app-store/
Let me know if this answers your question 🙂
Max.