App Store Review Guidelines


We're pleased that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially - for hundreds of thousands of developers and we want to help you join this successful group. We have published our App Store Review Guidelines in the hope that they will help you steer clear of issues as you develop your App and speed you through the approval process when you submit it.

We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical App. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:

Lastly, we love this stuff too, and honor what you do. We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are, too.

Table of Contents

1. Terms and conditions

2. Functionality

3. Metadata (name, descriptions, ratings, rankings, etc.)

4. Location

5. Push Notifications

6. Game Center

7. Advertising

8. Content and Intellectual Property Rights

9. Media content

10. User interface

11. Purchasing and currencies

12. Scraping and aggregation

13. Damage or injury

14. Personal attacks

15. Violence

16. Objectionable content

17. Privacy

18. Pornography

19. Religion, culture, and ethnicity

20. Contests, sweepstakes, lotteries, raffles, and gambling

21. Charities and contributions

23. Wallet

24. Kids Category

25. Extensions

26. HomeKit

27. HealthKit and Human Subject Research

28. TestFlight

29. Apple Pay

Living document

This document represents our best efforts to share how we review Apps submitted to the App Store, and we hope it is a helpful guide as you develop and submit your Apps. It is a living document that will evolve as we are presented with new Apps and situations, and we'll update it periodically to reflect these changes.

Thank you for developing for iOS. Even though this document is a formidable list of what not to do, please also keep in mind the much shorter list of what you must do. Above all else, join us in trying to surprise and delight users. Show them their world in innovative ways, and let them interact with it like never before. In our experience, users really respond to polish, both in functionality and user interface. Go the extra mile. Give them more than they expect. And take them places where they have never been before. We are ready to help.

© Apple, 2015