I strongly encourage my fellow Apple TV developers to duplicate the bug report.
bug# 23349003
Please add a simple 'New releases' section at the bottom of the App Store app on the new Apple TV to list apps by release date. Not only would this encourage developers to create amazing apps.. it provides them a platform to exhibit their work. Give them a moment of spotlight, no matter how little that is. That's what all the developers want, to connect with the customer and help them discover their apps. This also allows customers to discover latest apps and games from 'small-time' 'indie devs'. Not everyone can make a AAA game, unlike big studios. Small-time indie devs need a chance to exhibit their work too and deserve some time in the 'Spotlight'. Neither do they a huge marketing budget either, unlike major studios.
For fostering the future of Apple TV App ecosystem, atleast at these nascent stages of the platform, please add a NEW RELEASES section to the App Store. This will only encourage app developers to develop amazing apps and games for customers to keep coming back for more. IT IS ONLY MUTUALLY BENEFICIAL TO APP DEVELOPERS AND CUSTOMERS, fulfilling the needs of both (the developers let customers discover their apps and games, and customers to find 'hard to find' apps and games).