I heard that the downloads you get in the first few days (or weeks) after an app goes live on the App Store has a *huge* impact on search rank and other store-related visibility for the long term. Is this true? Is it really that "make or break" in the first few days?
In contrast, I've noticed that on Google Play, I have been able to have a sustainable (and even slowly increasing) rank over time which I suspect is based mostly on high and constant ratings and strong retention. If this is also true for Apple, then I might not feel so pressured to try to use blitz marketing, etc. and instead focus on sustained value. It would also effect my view toward existing games in my portfolio--should I cut bait on games with weak initial downloads to ship new ones or concentrate on updates to make the old games better?
Thanks,
Sam
