What does "Published contact information so users can easily reach you" mean?

App Store Distribution & Marketing App Review
klassobanieras OP
Created Jun ’16
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So Apple just added this to the requirements specifically for social-networking apps.


But it's not clear whether the store metadata support link covers this, or if it requires an in-app link. Anyone got any insight into what it actually means?

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What does "Published contact information so users can easily reach you" mean?
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