Hello,
I have tested iOS10 beta and GM Seed, and found a problem that In-house app cannot be installed on iOS10 device if you use "itms-service" scheme.
It happens only when you block app install (hide the App Store icon) on your device by installing profile or set on Settings > General > Restrictions > Installing Apps.
Does anyone have the same problem? Is the regulation changed or is there any way to fix this?
Thank you.