I've seen search ads Cost Per Tap (CPT). But is there a way to find out how many of these taps actually turn into downloads?
Search Ads - Track downloads?
That's what the Conversions column is for.
CPA is cost-per-acquisition, so will give you an idea of how much you're paying for a conversion.
In general you will see so many impressions (ads shown to a user), only a percentage of these will result in a tap, and only a percentage of these will finally result in a conversion. It's like a funnel.
+1
Hopefully Apple will pull search ads data directly into the campaigns tab in ITC as well so you can see purchases
-Gabe
This is what I am trying to figure out. Is there anyway to track in-app purchases from Search Ads? I haven't seen it in ITC and don't see anywhere to add campaign link in Apple Search ads.
+1