Apple Search Ads

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Help potential customers discover your app on the App Store with Apple Search Ads.

Posts under Apple Search Ads tag

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Search Ads Basic?
Does anyone have any luck getting Search Ads Basic to work? Since I released my app, I've attempted to get a campaign going. This was months ago. It occasionally spends a little. Each time, well under my max. It usually sits at zero. I try raising the max and raising the budget and it will show a little activity then stop again. What is the trick? There doesn't seem to be very many things to change. 90 countries, max CPI way higher than the average when it does spend, trying a $1500 budget. It's like it's glitched out.
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Auth with app specific password to access SearchAds API
Hi I'm building native app for SearchAds. Is it possible to use app specific password with SearchAds API or get a token using app specific password? I know its possible using JWT: https://developer.apple.com/documentation/apple_search_ads/implementing_oauth_for_the_apple_search_ads_api But using that in the app is not very user friendly even if the app will generate public and private keys.
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Nov ’24
ASA Basic Hasn't Worked Since Update
I finally got ASA Basic to spend a little. After months of nothing. Maybe my max was too low but it was always higher than the average I am seeing. Then when the update occurred that announced the addition of other countries, I selected all those. I noticed they were all flagged with an error and I also didn't get any new installs. So I deselected all those such that the error flags were gone. But days have gone by and not one new install attributed to Basic. Any ideas?
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Nov ’24
500 error for POST https://app.searchads.apple.com/cm/api/v4/bulk/upload (Search Ads Advanced)
It’s currently impossible to bulk upload an Apple Search Ads structure in the UI of Search Ads Advanced account. I used the provided XLSX template for bulk structure creation, but each time I attempt to upload the file, I encounter the following error: "Due to one or more issues, fileName.xlsx couldn't be uploaded." As I see, there is a 500 error for the V4 API call in the console. I
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Oct ’24
Apple Search Ads Reports API - Invalid Request JSON
I'm trying to call https://api.searchads.apple.com/api/v5/reports/campaigns but getting the following response: {"data":null,"pagination":null,"error":{"errors":[{"messageCode":"INVALID_JSON_REQUEST","message":"This is an invalid json. The request can not be parsed","field":"Line#:1 Column#:13"}]}} I've used all suggested options for request parameters from documentation, e.g. { "startTime": "2024-04-08", "endTime": "2024-04-09", "selector": { "orderBy": [ { "field": "countryOrRegion", "sortOrder": "ASCENDING" } ], "conditions": [ { "field": "countriesOrRegions", "operator": "CONTAINS_ANY", "values": [ "US", "GB" ] }, { "field": "countryOrRegion", "operator": "IN", "values": [ "US" ] } ], "pagination": { "offset": 0, "limit": 1000 } }, "groupBy": [ "countryOrRegion" ], "timeZone": "UTC", "returnRecordsWithNoMetrics": true, "returnRowTotals": true, "returnGrandTotals": true } What's the proper way to call this API?
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Oct ’24
Custom Product Page ineligible for ASA
Hi, We used to have custom product pages (CPP) for our ads in Apple Search Ads (ASA). However, now most of them are ineligible. When I asked support, they referred me to a page with localization requirements. I added all the possible localizations that we normally use and uploaded translated screens for most of them. For some, we didn’t have translations, so I used English. Yet, they still remain ineligible. Can someone help me fix this? It’s been over a month since I started facing this issue and have been trying to resolve it with support, but they don’t tell me what’s wrong—they just send links to their FAQ or other documentation. Thanks!
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Aug ’24
Unable to create Apple Search Ads account
Pretty much the title. I fill in the "Create Account" form, then agree to the terms and just get an error: Server encountered an error processing your request The error also has a "Reason Code", but theres nothing that explains what this is or how I could possibly understand what it means. Reason Code: 3d189f22-abef-44ca-9ee7-ebba63369182_1723100909330.C810026 Ironically when I try to contact support, it requires me to login, directing me back to the very same "Create Account" form I get the error on. So I'm posting here as a last hope.
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Aug ’24
Search Ads (Basic) campaign stopped at previous budget even if it was raised during the month.
I raised the monthly budget for this app from $1300 to $2000 during July, but the campaign stopped once it reached $1303.84 around July 21st. I understand that lowering the budget should only apply in the following month, so why did the campaign stop even though there was roughly $700 left for the month? The issue is that the system spent the initial budget within three weeks as if it was using the new budget, so I don't have ads showing for the remainder of the month. The CPI is set at $5.60 per recommendation, and the average CPI is $1.28, so I don't think the issue is that the bid is not high enough.
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Jul ’24
Apple Search Ads language glitch and odd replies
I have Apple Advanced campaign and an Apple Basic campaign. But the Basic seems glitched. It's not spending, is not suggesting any increase in spend but it also says it can't run in Brazil due to lack of localization. I am currently not running it in Brazil anyway but the error is odd. As all my screen shots are universal. They contain icons rather than text. Everything looks correct on Connect. I email support and at first they just repeat the problem statement. As if I didn't read it the first time. So I try to explain I've already read the error and checked for issues. Finding none, I contacted support. They still claim "localized app screenshots have not been added for Portuguese (Brazil) while the app metadata has been localized in Portuguese (Brazil)." Seemingly dismissing that I stated I see all this stuff for Brazil in App Store Connect. Everything is in place. No indication more is needed. I got 21 languages and this one is being treated different despite all of them implemented the same way. Again they just reply with "Thank you for your Apple Search Ads inquiry. To run ads in Brazil, please ensure that you have also added localized app screenshots for Portuguese (Brazil). Once added, your campaign should be able to run in Brazil, as long as your assets are approved." It's like they aren't even reading the replies? Is this an LLM or can they only send canned responses? They seem to be saying that all the language support works the same except for Brazil which requires you to post the screen shots again despite the screenshots already being there and despite the fact there is no indication to do so. Why are the replies so generic, not signed by anyone, take 24 hours to receive, and seemingly non responsive to my explanations of the problem? My first email to them was on the 6th and I'm still trying to convey to them the images are in the store and approved.
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Jul ’24
Are Deep Links on Custom Product Pages working?
I created a new Custom Product Page with a Deep Link, according to the WWDC '24 session "What's new in App Store Connect", and everything has been approved, but the Deep Link does not appear to be working. Is this feature fully operational yet? When the app is installed via this product page, the user should be directed to a specific page in the app, however this does not happen. It does work properly when installing directly via the Deep Link This is the link to the product page: https://apps.apple.com/app/bills-to-budget/id1636872963?ppid=ff079a93-be32-43fe-a88e-ad97a68ff725
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Jun ’24
Evaluating Apple Search Ads for Game Monetization: User Experiences and Cost-Effectiveness
This inquiry seeks insights from individuals with experience running Apple Search Ads campaigns for games on the App Store. The primary focus is on understanding the effectiveness of this platform for game monetization. Specifically, valuable contributions would include: Performance: Sharing experiences with Apple Search Ads, both positive and negative. Cost-Effectiveness: Insights into the cost per install (CPI) and return on investment (ROI) achieved through Apple Search Ads campaigns. Conversion Rates: Data on the percentage of users who clicked on the ad and ultimately bought, downloaded or made in-app purchases within the game. By sharing this information, we can collectively gain a clearer understanding of the potential of Apple Search Ads as a monetization strategy for mobile games.
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Jun ’24
Use Apple Search Ads as a private individual from Sweden
I'm trying to understand if I, as a Swedish private individual developer without a company, can use the Apple Search Ads in App Store to promote my apps. The problem is that it's not clear if the prices for advertising on App Store is including Skatteverkets "moms", or if it's without it and I need to report it to Skatteverket on my own? I don't have a momsregistreringsnummer (VAT registration number) since I'm a private person.
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Jun ’24