Homekit certified accessory name change in MDNS services

We are planning to change the Homekit certified device name where there is user visibility for rebranding purposes. Currently, we are using the below mDNS services with a given parameter where the brand name is used. 

For example- the brand name is "AAAA" 

1. MFI Service (mfi-config.tcp)

hostname: AAAA-xxxx.local 

2. HAP Service (hap.tcp)
hostname: AAAA-xxxx.local

3. Airplay Service (airplay.tcp)
Protocol: AAAA XXXX
Model: AAAA xxx xxxx

If we change the brand name ("AAAA"), do we need Homekit and Airplay2 re-certification for the device?

Thanks