Hi,
We are observing a discrepancy between the number of conversions that we see in the search ads interface, and the actual number of downloads that that translates into. We target users who don't have our app installed.
Basically, there appears to be a bug in either the conversion reporting, or in the download reporting. For us, even the total of the day before, the day of the conversions and the day after, does not total up to the number of conversions reported.
z
Others are reporting the same thing...
Either the algos need to be trimmed out, or they need more time/data to reflect reality, or they are simple not designed with the same bias as devs are expecting/imagining?
lucky you are getting any conversions 😟
I've got 6 campaigns running, loads of impressions, a few taps, no conversions... my hundred bucks will probably vanish into thin air
*sigh*
> my hundred bucks
That wasn't the credit?
One reason you could see a discrepency could be due to definition of an apple search ad conversion:
The total number of downloads or re-downloads resulting from a sponsored ad within the reporting period. A conversion is counted when an app is completely downloaded to a user’s device. Instances of the app being partially downloaded and canceled before the download is complete, will not be counted as a conversion.
My data is different because my tracking tools report installs (download + open) rather than just a download. ALSO, we dont count duplicate user's installs, it appears apple will. Those reasone could account to some of your data discrepencies.
-Greg
It gets better, conversions decrease with time. Yerterday I had x, today I have x-10%. (total value)
What does apple count as a conversion. It takes units as a conversion or Installation. I am totaly confused with these metrices. what is difference between Units and Installations. I see 177 conversions but in itune connect analytics I notice only 27 installations. Can you please explain what does this mean.
