Custom app is mandatory?

App Store Distribution & Marketing General
vinifraga OP
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Hi, I have a quick and simple question:

If I want to release an app that is intended to be used only by my company (internal project, 80 users), am I obligated to release it as a custom app? Or can I release it as a public ("normal") app?

We do not have any of the requirements (Apple Bussiness Manager or Apple School Manager) to serve it to our employees and it seems quite complicated to configure and enable it.

Answered by robnotyou in 707604022

You could consider "Unlisted app distribution".

Release your apps that aren’t suited for public distribution as unlisted on the App Store, discoverable only with a direct link.

See https://developer.apple.com/support/unlisted-app-distribution/

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robnotyou OP
Accepted Answer

You could consider "Unlisted app distribution".

Release your apps that aren’t suited for public distribution as unlisted on the App Store, discoverable only with a direct link.

See https://developer.apple.com/support/unlisted-app-distribution/
spbnz OP

Has anyone successfully got an unlisted app approved? I cannot find reference to anyone that has. We applied over 6 weeks ago and have no response. We have sent several emails to their review support and requested callbacks but still our app has not been reviewed.

There is absolutly no way to track the progress of where the unlisted app approval is