new mac catalyst app, "app is incompatible with the current version of macOS"

hi all, i have made mac catalyst apps before and they were fine.

now i try to make a new one (converting an iOS app over to catalyst) in xcode14.2 and i get the above error msg when trying to run on mac intel locally.

however, i seem to have the mac os deployment targets set to a slightly older version of macos than i have installed on the run target mac. what is new in catalyst setup that i am missing? the setup seems a little different in the xcode UI than before so maybe there are some new hidden tricks to get this to work?