Unique app names should not be allowed in the search keywords

Question

Created Mar ’17

Replies 1

Boosts 0

Views 1.4k

Participants 2

Even though we have a unique app name and a much longer existance and much higher reviews, downloads, etc, another app can show up above our app when searching with our unique app name just because they have our app name in their keywords and are investing more in their campaign than us. We are very worried as this would create an ad war between competing apps and is not fair. I belive the system should not allow apps to show up based on other app names if the app is using a unique name.

If someone is searching for xyz, and there is an app with the name xyz, that means the end user knows the app name and is looking for that specific app. The current ad presentation misleads people thinking that the advertised app is actually the xyz app.

Boost

Answer 1

robglassey OP

Mar ’17

It's not even that they have to intentionally target your exact app name. If you run with Search Match enabled it will automatically match the app you're advertising against similar competing apps. Looking through the search terms we've matched against historically we can see that quite often it is picking searches for other apps in the same field as being a valid match for us. A lot of these 'searches' are based on the full app name, with dashes and everything. In these cases I think these are users selecting one of the suggested searches, and not necessarily users all typing exactly the same convoluted search phrase as that seems fairly implausible.

So the solution is not as simple as "ban competitors from having ads with our unique app name", as the system seems to be set up intentionally to work in this way. However, because Apple don't let any one app dominate by paying more, an ad war makes little sense - it should be impossible for a competitor to blag the top spot, all of the time.

0