APP Rejected 4.3 Design: Spam

My App Rejected 4.3 Design: Spam

What does that mean exactly?

I took extra pictures with the phone from the app and upload to APP Store

and the same thing over and over again (Guideline 4.3 - Design - Spam) just the question Why don't you want to unlock it? what is spam? The APP Or the pictures?

If the APP is spam why? That means One user cannot create two different websites with Various APP

An e.g. I have a social network I want to do then a dating site On the dating app I only get a message saying it's spam Funny what's in an APP is spam? Because dating app?

Or can a user not make multiple page APPs because it almost looks like this? Then that means BMW can't make new BMWs because the new BWM also has 4 doors and 4 wheels or how should I understand that?

which is still funny on Google Play the same APP is not spam

APP Rejected 4.3 Design: Spam
 
 
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