I decided to re-upload an old game I made to the App Store recently after having some spare time to update all the necessary items to suit today's requirements.
I made the foundational changes, paid for my developer agreement, set everything back up on App Store Connect and uploaded the product to the store.
I was horrified to receive a rejection of 'spam' with this condensed version of the message:
_"We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences.
Learn more about our requirements to prevent spam in App Review Guideline 4.3(a)."_
Now, there's no way my product is similar to anything else on the store so I assumed they must be comparing this to the old version I uploaded in the past but it's been deleted from the store. I sent a response stating such but also asked for some evidence of that they think it's cloning.
The response wasn't very helpful since I have no idea how to proceed:
_"Thank you for your reply. Just as we would not share information from your Apple Developer Program account with another developer, we do not share the details of apps submitted under other Apple Developer Program accounts.
During our review, we found that this app duplicates the content and functionality of other apps submitted to the App Store, which is considered a form of spam and is not appropriate for the App Store.
Since apps submitted to the App Store should be unique and should not duplicate other apps, we encourage you to create a unique app before resubmitting for review."_
Since the App cannot be made live, I only have a video.
Can someone help me understand why this game is 'spam' and if there's anything I can do? https://www.youtube.com/watch?v=GnQrG1I5-PI
Thank-you in advance.