Title: App Rejection Due to Guideline 5.1.2 – Ranking & Reward System Clarification Question:

Hello, My app was recently rejected under Guideline 5.1.2 (Legal - Privacy - Data Use and Sharing) for two reasons: App Tracking Transparency (ATT) Requirement: The app collects user interaction data but does not request tracking permission via ATT. If my app does not track users for advertising purposes, can I simply update the App Privacy information in App Store Connect, or do I still need to implement ATT? Primary Purpose of the App - Rewards System: My app is similar to TikTok, where users can post videos and receive points based on likes from other users. These points cannot be converted into real money but are used for gamification purposes like rankings and unlocking features. I want to clarify: Is a ranking and rewards system based on user engagement (likes, comments, activity) considered a violation of Guideline 5.1.2(i)? If the points cannot be exchanged for real-world value, would Apple still see this as a marketing-oriented incentive system? If the app allows users to earn points from watching ads, would that be an issue even if ads are optional and not the primary way to earn points? I’d appreciate any guidance on how to adjust the app to comply with App Store policies. Thank you!

If your app has been rejected and you need help resolving the issue, consider taking advantage of one of the following support options available from App Review:

  • Reply to the message from App Review in App Store Connect and request clarification.
  • Request a call with an Apple representative to discuss the outcome of the review.
  • Submit an appeal to the App Review Board if you believe your app follows the App Review Guidelines.

Visit the Contact Us page on Apple Developer and select the App Review tile to learn more.

Title: App Rejection Due to Guideline 5.1.2 – Ranking & Reward System Clarification Question:
 
 
Q