Guidance Needed: App Store Review - Rebuilding Previous App Under New Developer Account

I'm seeking advice regarding an App Store review situation. Here's the context:

  1. We previously had an inventory management app on the App Store that had significant technical issues and bugs
  2. Instead of updating the old version, we made the decision to:
    • Completely rebuild the app from scratch with improved architecture
    • Use a new tech stack for better stability
    • Submit under a new developer account for a fresh start

The review team has flagged this as a violation of Guideline 4.3(a) - Design - Spam, citing duplication of content and functionality.

Key Details:

  • We are the original creators of both versions
  • The previous version was removed due to technical issues
  • The new version is a complete rebuild, not just a repackaging
  • We maintained similar branding as it's our own product

Questions for the community:

  1. Has anyone successfully handled a similar situation of rebuilding and resubmitting their own app?
  2. What approaches worked for distinguishing the new version from the previous one?
  3. Are there specific technical or UI changes we should highlight to demonstrate this is a new implementation?

Any insights or experiences would be greatly appreciated.

Technical Details:

  • New version built with Expo React Native
  • Complete UI/UX overhaul
  • New backend architecture with Supabase
  • Enhanced security and performance features

Thank you in advance for any guidance!

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences.

If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select "App Review Appointment." A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

Guidance Needed: App Store Review - Rebuilding Previous App Under New Developer Account
 
 
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