App Review rejected due to Guideline 4.3(a) - Design - Spam

Hello,

I'm seeking advice regarding my app "CloakLine" which has been rejected multiple times under Guideline 4.3(a) for being too similar to other apps.

App Details:

  • Name: CloakLine
  • Bundle ID: com.ztech.cloakline
  • Current Status: Rejected

Rejection History:

  1. Initial Rejection:

    • Reason: Similar binary, metadata, and/or concept to other apps
    • Reviewer's comment: "Submitting similar or repackaged apps is a form of spam"
  2. Our Response:

    • I've verified that no app with a similar name exists in the App Store
    • This is our original work, not a repackaged app
    • We have only one bundle ID
    • All assets, code, and designs are original

Actions Taken:

  1. Requested Phone Call:

    • Was told our app has similar functionalities to other apps
    • But no specific details were provided about which functionalities or which apps
  2. First Appeal:

    • Added 5+ new unique features
    • Result: Still rejected
  3. Second Appeal:

    • Added another 5+ unique features
    • Result: Still rejected

Current Situation: We've ensured our app's uniqueness through:

  • Distinctive app name and logo
  • Original design and UI/UX
  • Unique feature combinations
  • Custom implementation

Questions:

  1. How can we identify which specific aspects need to be changed?
  2. What level of differentiation is required to pass review?
  3. Are there any successful examples of apps that were initially rejected for similar reasons?

Any guidance or suggestions would be greatly appreciated, especially from developers who have successfully overcome similar rejections.

Thank you in advance for your help.

Best regards, Tu

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences.

If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select "App Review Appointment." A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App Review rejected due to Guideline 4.3(a) - Design - Spam
 
 
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