Hi everyone,
I recently submitted my app, X2, to the App Store, but it was rejected due to guideline 4.3(a) - Design - Spam. The rejection message stated that my app shares a similar binary, metadata, and/or concept as other apps I’ve already submitted, with only minor differences. They suggested I review my app concept and submit a unique app with distinct content and functionality.
For context, I have another app, X1, which was accepted and is live on the App Store. X2 is meant to be a different version of the same app, targeting a unique audience. It has the same core features but includes a completely redesigned user interface, a new name, and a new logo. I overhauled all the screens in X2 to give it a fresh look, but it was still rejected.
I’ve reached out to App Review via the Resolution Center, but their response was fairly generic, emphasizing the need for distinct content and functionality. I’m now turning to the community for advice.
What specific changes can I make to X2 to ensure it’s unique enough to pass review? Should I add new features, content, or functionalities to differentiate it from X1? Or is there a better way to handle multiple versions of an app with different branding (e.g., combining them or using in-app purchases)?
I’d really appreciate any insights or suggestions from anyone who’s dealt with a similar issue. Thank you!
