New App Submission - Current Wait Time Approaching a Month

Hi everyone,

I'm a new Apple developer and recently submitted my first app to the App Store. It's a social media-style app that allows users to generate and share content. I understand that apps involving user-generated content usually require a more detailed review process, which makes sense, but the timeline is starting to feel a bit long—and I'm wondering if this is typical for first-time submissions.

I first uploaded the app to App Store Connect about 3 to 4 weeks ago. After roughly two weeks of waiting, I received a rejection—not because there was anything wrong with the app itself, but because Apple requested additional information. They wanted more clarity on how I plan to manage objectionable content, data security, and similar policies.

I promptly provided all the requested information in writing. That was about a week and a half ago, and since then, I haven't received any updates. I also submitted an expedited review request, but I’ve seen no change in status.

Interestingly, after submitting the additional information, the app went back into "In Review" within about 30 minutes. However, there hasn’t been any visible activity since then. I've checked the app logs, and it doesn’t appear that any testing is taking place.

I'm just curious if other developers—especially new ones—have experienced similar delays. Is this kind of timeline normal for an app like mine? Or is there something more I should be doing on my end to move things along?

Thanks in advance for any guidance or shared experiences! Apple id for the app is 6749034940

Welcome to the forum.

So your wait time is about 1 week 1/2, not a month…

I suspect reviewer is specially cautious about this type of app and how it is moderated. IMHO that's a legitimate concern.

As it too 2 weeks the first time, wait for a few more days.

After that, if no news, you could contact support.

PS: avoid to duplicate posts.

Thanks for the response. I’ll probably wait a few more days—I’m on a tight deadline and not sure what’s causing the delay. The app uses AI to flag anything against Apple’s or our guidelines. I sent Apple proof it's working, but it's frustrating since the logs show no testing in either review. I’ll likely contact support soon like you said. Also, sorry for the duplicate post—I didn’t realize posts go pending first.

Thank you for your post. We're investigating and will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us.

New App Submission - Current Wait Time Approaching a Month
 
 
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