Hi everyone, I'm reaching out to this community for advice and hoping to get some insights from anyone who has faced similar issues. Our social casino app has been rejected twice under Guideline 4.3 (Spam), and we're struggling to understand the specific reasons.
App Details
App ID: 6753935757
Submission ID: fbb70e69-c91f-49fd-82d7-43c02bbdca4e
Category: Social Casino Game (Slots)
Our team has been developing social casino games for 7 years. We've had both successful launches and products that didn't work out - we understand this market well. For this new product, we conducted extensive market research and identified a specific gap: modern, high-impact themed slots targeting young male players.focused on modern male-oriented content including sports, beast taming, competitive gaming, and other high-energy themes. We created specifically for these intense, modern themes - not reused from previous projects.
Yes, we did reuse some foundational technical components like:RNG algorithms, basic framework structure, standard SDK integrations. But isn't this standard practice? Just like every app uses the same Apple SDKs, social casino games need proven RNG systems. These are foundational elements, not what defines our product.
How much code/framework reuse is considered acceptable by App Review? For those who develop multiple games in the same genre, how do you demonstrate sufficient differentiation?
After the first rejection, we've already emphasized our unique modern male-oriented theme direction and Explained the necessity of foundational code reuse. But we got rejected again with the same 4.3 reason, with no additional details.
If anyone has experience with this or knows how to better communicate with App Review about differentiation in competitive categories, I'd really appreciate your insights.
Also, if any Apple reviewers happen to see this post, we'd be grateful for any guidance on how to better demonstrate our app's uniqueness or what specific aspects need to be addressed.
Thanks in advance for any help!
