Hi everyone,
We’re running into a serious issue with App Clip Experience updates not propagating to devices, and I’m hoping someone here has encountered (or solved) this before.
Problem
Once an App Clip Experience is created and used on devices, subsequent updates made in App Store Connect do not reflect on any devices, even after a long period of time.
We’ve tried:
• Updating the App Clip Experience URL (adding utm parameters, for example, utm_source and scanning via QR code)
• Modifying Experience metadata/content
• Waiting several days (over a week)
• Testing on multiple devices (including devices that never opened the App Clip before)
Despite this, the App Clip continues to show the initially created content, while App Store Connect clearly shows the updated configuration.
Important Details
• We currently have ~1,300 App Clip Experiences created
• All App Clips use the same App Clip Bundle ID
• The content behind the URLs updates correctly on the website
• Only the App Clip continues to show stale / initial data
• Removing and re-invoking the App Clip on devices does not consistently fix the issue
At this point, manual updates via App Store Connect appear to be completely ignored once the App Clip is “established.”
Questions
1. Is there a known hard cache or CDN behavior on Apple’s side that prevents App Clip Experience updates from propagating?
2. Is there any way to invalidate or refresh an existing App Clip Experience?
3. Does having a large number of App Clip Experiences (~1300) affect update behavior or caching?
4. Is the recommended approach to treat App Clip Experience as immutable and handle all updates via backend / dynamic content only?
Right now it feels like:
App Clip Experience is effectively a one-time snapshot and not a live-updatable configuration.
Any insights, confirmations, or official guidance would be greatly appreciated.
Thanks in advance.