Hello,
I would like guidance on how to correctly release an app using Unlisted App Distribution.
We have an iPad-only app that is intended for a limited and specific audience (not for public discovery on the App Store). We do not want the app to be searchable on the App Store, but only accessible via a direct link shared with approved users.
Could you please clarify:
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The correct steps in App Store Connect to submit and release an app as Unlisted
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Whether approval for Unlisted App Distribution is required before submission, and how to request it
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Any specific App Review notes or documentation that should be provided during submission
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Common reasons apps are rejected for Unlisted App Distribution and how to avoid them
The app does not use Apple Business Manager or Apple School Manager, and is not intended for public distribution.
Thank you for your guidance.