App Store Connect

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App Store Connect is a suite of tools for submitting and managing your apps and in-app purchases on the App Store.

Posts under App Store Connect tag

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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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Mar ’25
Waiting for Review” since February 2.
My app has been stuck in “Waiting for Review” since February 2. I’ve tried the following: *Contacted App Store Connect support multiple times *Submitted an expedited review request *Resubmitting for review after 14 days Unfortunately, I haven’t received any response to either. Is anyone else experiencing unusual review delays right now? Is there anything else I can do to escalate this or get visibility into what’s happening? Any guidance would be greatly appreciated. Thanks in advance.
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Trapped in a "Black Box": Almost 3 weeks of App Review silence and ignored support tickets. Is this normal?
Hi everyone, I am writing this out of pure desperation because I honestly don't know what else to do or where to turn. My app has been stuck in the review process since February 9th (almost 3 weeks now), and I feel like I am completely trapped in a black box. I have tried every official channel available to get at least some information: I submitted requests for an expedited review. I opened 3 separate tickets with Developer Support, but received absolutely zero response. Just complete, deafening silence. I finally called the developer hotline. The representative was polite but completely unhelpful. I was basically told that "everything is fine, this timeline is normal, we can't do anything to help you, just keep waiting." Just to put this wait time into perspective, while sitting in this Apple "black box" waiting for a single message, I have managed to do the following: Registered a Google Play Developer account and fully verified my identity. Almost completely rewrote my entire app from scratch, translating it from Swift to Kotlin. Uploaded the Android version, got it approved, and I am already on Day 8 of closed testing in Google Play! Meanwhile, in App Store Connect, absolutely nothing has changed. No status updates, no rejections, no questions from the reviewers, no replies to my tickets. Just an absolute void. Has anyone else experienced this kind of extreme delay and complete lack of communication recently? For context, here are my details: Submission ID: db1ffb72-8f0f-49bc-b215-179e1e179b7d Apple ID: 6756239914 Any advice or shared experiences would be deeply appreciated. Thank you.
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Demo Content or Not for Submission
Hello. We've developed a compatibility engine for the App Store. We collect very detailed profile information from users and use this information to dynamically calculate compatibility scores with the help of AI, recommending users to each other. The app is newly completed and we don't have any real users yet. My questions are: We are at the initial approval stage, Should we submit a completely empty application, or will the reviewer account create accounts with matching genders? Should we create one or more fake users? We have profiles that we created as demos (to inspire users) and indicated with a badge as "demo"s, but these don't appear in the "Explore" section. Should we add these people to the explore section? Assuming the people appearing in the explore section are demos, should the "request to meet" button be active for these demo content? Should it be possible to chat with demo people? After the submission is approved, will we delete the fake people or remove the demo people from the Explore section again? Is this possible? Which approach is correct to avoid being perceived as "fake content"?
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What risks do you think indie iOS developers face in 2026?
I’m interested in hearing what currently concerns other indie iOS developers, as 2026 feels both exciting and somewhat fragile to me, with the constant worry that an Apple account issue or unexpected rejection could undo years of hard work overnight. AI has made cloning apps easier than ever and even strong niches can quickly attract well funded competitors, so while I’m optimistic about building, these are the realities I often find myself thinking about.
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Which tools and concepts are essential to learn first in iOS development?
I’m beginning my journey in iOS app development with a strong Java background and an app idea in mind, and I want to learn the best practices, tools, and workflows to build it the right way from the start. I’d appreciate guidance on useful AI tools for coding and learning Swift or SwiftUI, how developers approach app design, and recommended sources for UI inspiration, graphics, and overall development tips.
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What trends or updates in the App Store influence ASO in 2026
User spending on mobile apps keeps rising, but competition is growing faster, making App Store Optimization a critical pillar of mobile growth by improving visibility, reducing cost per install, and driving stronger organic performance. This post highlights the most important ASO trends for 2026, including AI driven optimization, user intent focus, localization, creative testing, analytics, and privacy first strategies to help apps grow consistently on the App Store.
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What actionable strategies are most effective for optimizing an app’s ranking on the App Store?
Getting early traction can be challenging for a retail app. Beyond running ads, work on improving your App Store and Play Store presence through better screenshots, descriptions and keyword choices. You can also promote the app directly to existing customers with in store QR codes, social media and small influencer partnerships to get your first new users.
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App Store Ratings and Reviews Missing or Disappearing
Hello everyone, We’ve recently noticed an issue with our app’s ratings and reviews on the App Store. Some users have informed us that they left ratings and/or reviews, but these never appeared. Additionally, we’ve observed some reviews disappearing after they were initially visible. We contacted Apple Support, and while they pointed us to the App Store terms and conditions—indicating that Apple has discretion over review removal—we’re trying to determine if there might be a technical reason behind this behavior. Here are some specifics: It has been a while since we’ve seen any new ratings or reviews, even though users have confirmed submitting them. Some reviews that were previously approved and visible have disappeared without explanation. We’ve ensured—to the extent possible—that our app complies with all guidelines and policies, so we’re ruling out violations as the cause for now. Since the app is still new, even a few ratings or reviews missing is quite impactful. Has anyone else experienced similar issues? Could this be related to a known bug or technical limitation? For example, could regional settings, delays in processing reviews, or other factors be affecting visibility? We would greatly appreciate any advice on how to investigate this further or escalate the matter effectively. If you’ve encountered this before, what steps did you take to resolve it? Thank you for your help!
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Set base price and currency for app package in App Store Connect
For apps, I can select a base price and region (currency) so that prices for other regions adapt automatically, but for app packages I can only set a base price in USD. I just noticed that my app package wasn't visible on the App Store anymore because of an automatic price change which caused its price in USD to become invalid (too low), as it was below the highest app price within the package. Is it intended that I have to monitor price changes and manually correct prices for app packages? I created FB22093289.
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Unable to enroll in Apple Developer Program – Invalid State/Region value for Kosovo
Hello, I am trying to enroll in the Apple Developer Program, but I cannot complete the payment. During the purchase process, I receive the following error: We are unable to complete your order. There was an issue when we processed your order. An invalid value '1549' was provided for State, Province, or Region. My details: Country: Kosovo State/Province/Region: Kosovo Region (selected from the available option) I have verified my information multiple times, but the error appears every time. I have contacted Apple Developer Support multiple times over the past month.I have not received any response (positive or negative). I need to complete enrollment to publish my apps, and this delay is blocking my work.
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TestFlight installation failing across multiple apps – “The requested app is not available” (Account-level issue?)
Hello, I am experiencing a persistent TestFlight installation issue affecting multiple unrelated apps under the same Apple Developer account. For all affected apps: Builds upload successfully to App Store Connect Processing completes normally Builds appear in TestFlight Internal and external testing can be enabled Public links generate correctly However, when attempting to install the app via TestFlight, the installation fails with the error: “The requested app is not available or doesn’t exist.” This occurs: For internal testers For external testers Across different Apple IDs Across different devices With newly created apps After incrementing build numbers After re-uploading builds After signing out/in of TestFlight After regenerating provisioning profiles After creating entirely new app entries The issue currently affects: • TubeChat AI – Apple ID 6752591427 • Vibex – Apple ID 6756860663 • vigilAI – Apple ID 6757738356 Since multiple unrelated apps are impacted in the same way, this appears to be an account-level or App Store Connect backend issue rather than a code signing or project configuration problem. Has anyone encountered a similar situation where TestFlight distribution fails across all apps within a developer account? Any guidance would be greatly appreciated.
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Struggling to get my app noticed after launch — any tips to boost ranking on the App Store?
Start by refining your metadata with keyword-rich titles, subtitles, and descriptions that match user intent. Use high-quality screenshots, app previews, and localized content to improve visibility. Focus on user engagement through regular updates, positive reviews, and consistent installs. Higher retention and active user signals naturally help your app climb the App Store rankings.
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Key lessons after two months of building my first iOS app
After nearly ten years in Android development, I finally built a native iOS app, sharing the journey publicly while learning Swift and SwiftUI, using AI selectively, and finding the platform familiar yet different in tooling, concurrency, and culture. I reached production without initially buying a developer account and faced a stricter, iterative App Store review process than the Play Store, with several rejections that ultimately clarified Apple’s quality standards and expectations.
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Seeking Advice on App Store Optimization for a New App With Low Initial Traction
I launched my app on the App Store and Google Play about two months ago and despite improving the icon and screenshots I have only reached around 40 downloads which makes me believe ASO is my main challenge. I started using ASO tools like TryAstro and AppTweak but the keyword metrics such as volume 39 and difficulty 0 are confusing so I would appreciate guidance on interpreting this data and on effective ASO strategies for a new app with minimal downloads or ratings.
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App Stuck in “Waiting for Review” Since February 4, 2026 – No Status Update
Hello everyone, My app has been in “Waiting for Review” status since February 4, 2026, and there has been no progress or update since then. Normally, my previous submissions were reviewed within a few days, but this time it has been significantly delayed. There are no messages in the Resolution Center, and I have not received any communication from the App Review team. Has anyone else experienced similar delays recently? Is there anything I can do to follow up or escalate this review? Any guidance would be greatly appreciated. Thank you.
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App distributed but IAP - is waiting for review.
Hi, My app VITTRA has been approved and is live on the App Store. also i have already pushed even another update …However, I submitted two in-app purchases along with the app: 1. VITTRA Pro (Non-Consumable) — Status: “In Review” 2. AI Scan Pack (Consumable) — Status: “Waiting for Review” The app binary was approved and distributed, but the IAPs are still under review. My app’s core functionality depends on these purchases being available to users. A few questions: 1. Is it normal for IAPs to remain in review after the app itself has been approved and distributed? 2. Is there an expected timeline for IAP reviews when submitted alongside a new app? 3. Is there anything I can do to expedite the process, or should I just wait? Any guidance would be appreciated. Its a real frustrating situation and there is not a single response from the support. Thanks!
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Urgent: Account Scheduled for Termination Tomorrow – No Response to Appeal
Dear Apple Review Team, I am writing to urgently follow up regarding our pending account termination and appeal, as we have not received any response despite multiple attempts to contact your team. For reference, our timeline is as follows: January 31, 2026: Received Pending Termination Notice January 31, 2026: Submitted appeal and corrective update February 7, 2026: Responded to DPLA compliance notice February 12, 2026: Submitted follow-up via Review Board February 23, 2026: Submitted additional summary follow-up via Review Board and Contact Us February 23, 2026: Contacted Apple Support by phone for status inquiry We have fully addressed all identified compliance issues and submitted all requested verification documentation, including government-issued identification, proof of address, and relevant licensing documentation. As of today, our corrective update remains marked as “In Review,” and we have not received any acknowledgment or update from your team. With the February 28 deadline imminent, the lack of communication is extremely concerning. We respectfully request: Confirmation that our appeal and corrective submission are actively under review Clarification on whether any additional information is required from us An estimated timeframe for a decision We are fully committed to complying with Apple’s policies and guidelines and have made every effort to respond promptly and thoroughly. We would greatly appreciate your urgent attention to this matter. Thank you for your time and assistance. We look forward to your prompt response. Sincerely, Tien Nguyen
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Cannot download approved app via promo code
I just had an app approved and pending developer release. As part of my release checks, I always download the app using a promo code (even for free apps). This time, on both iOS and macOS, redeeming a promo code for the respective builds gives this error: Unable to Redeem. This content is incompatible with the current software on this device. Update your device to the latest software version and try again. The app targets iOS 26.0 and macOS 26.0, and my devices are on the latest releases. Has anything changed with promo code redemption for approved apps? I typically use promo codes for updates, but have not released a new app in a while.
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Auto-renewable subscriptions stuck in "Developer Action Needed" - Cannot attach to binary
Hi everyone, I am trying to submit the first version of my app with auto-renewable subscriptions, but I am stuck in a loop. Both of my subscriptions (Yearly and Monthly) are stuck with the status "Developer Action Needed". Because of this status, they do not appear in the list of available In-App Purchases when I try to attach them to my app binary on the App Store Connect submission page. Here is what I have already done/checked: All metadata is filled out (Display Name, Description, Pricing). Review Information is complete (Screenshot and Review Notes are provided). My "Paid Applications" agreement in the Agreements, Tax, and Banking section is Active. I contacted Apple Developer Support by phone, but they were unable to resolve the issue and suggested I post here for help. Has anyone experienced this "limbo" before? How can I trigger the status to change to "Ready to Submit" so I can finally attach them to my build and send the app for review? (I have attached screenshots of my App Store Connect dashboard showing the issue). Thanks in advance for any help!
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