App Store Connect

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App Store Connect is a suite of tools for submitting and managing your apps and in-app purchases on the App Store.

Posts under App Store Connect tag

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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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Mar ’25
New App Submission Stuck in “Waiting for Review” for 6 Days
Hello, I’m looking for guidance regarding a new app submission that has been in “Waiting for Review” status for 6 days now, with no change or additional communication. This is a brand-new app submission (not an update). There have been no metadata changes or rejections — it has remained in the waiting state since submission. I completely understand that review times can vary depending on workload and complexity. I just wanted to check whether this timeframe is currently normal, or if there may be something specific I should verify on my end. The app is an educational medical application, and all content is original. There are no unusual entitlements, external payment systems, or restricted APIs involved. If anyone from Apple or fellow developers has insight into whether extended “Waiting for Review” times are currently common, I would appreciate your input. Thank you in advance.
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App is stuck in "Waiting for review" for more than a month, going past my launching deadline
Hi, I'm here hoping for some help or advice in terms of a critical situation I'm currently facing. I've submitted an iOS app more than one month ago, it was quickly got review and rejected twice, and when I re-submit the third time with new build, it then was stuck in the "Waiting for review" status for about 3 weeks. Then, I decided to withdraw the submission and re-submit again, but it doesn't work and remain "Waiting for review" status until now. During these waiting period, I’ve contacted Apple Support multiple times through mails, and received confirmation that my expedited review request was approved. However, no progress has been made since then. Here is a quick summary of the timeline Initial submission: July 29, 2025 Rejected due to Guideline 4.2.2 & 2.1: July 30, 2025 Second submission: Aug 4, 2025 Rejected due to Guideline 4.2.2 & 4.2.0: Aug 6, 2025 Third submission: Aug 6, 2025 Withdraw third & create forth submission: Aug 25, 2025 If anyone from the App Review team sees this post, or if any developers have experienced a similar situation and can offer advice, we would be truly grateful. Thank you in advance for your time and support.
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Stuck in the kids category
Hi! Our app has been rejected several times now. We first selected the "made for kids" category because that was the age recommended by apple. Everything went fine at first but now, two updated later, we are starting to get rejected. We unchecked the made for kids box but even after that we are still not getting approved. We have tried to explain our issue to apple support but they aren't giving us any good answers. Is there any way to resolve this issue? We are really in the need of help.
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Archiving Asset Pack for App B caused archive for App A Asset Pack
Hello, I've just been unfortunate enough to discover a critical issue. I have two apps using Asset Packs, and I believe both apps had an Asset Pack with the same identifier. In App Store Connect for App B, I archived this Asset Pack. However, the Asset Pack has been archived for both Apps. This shouldn't happen.
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App stuck in “In Review” status for over 7 days – normal delay?
Hello everyone, I wanted to check if anyone else has experienced longer App Review delays recently. Our recent app submission has been in the “In Review” status for more than 7 days (since Jan 15, 10:44 PM). In our previous submissions, reviews usually started or completed within a few days, so this delay feels unusual. Current situation: No messages or rejection notes from Apple No metadata or compliance issues flagged Status remains “In Review” without updates I’d appreciate guidance from the community: • Is this type of delay normal these days? • Could this indicate a manual or extended review? • At what point should we contact App Review directly? • What is the best way to contact App Store / App Review support regarding a stuck review? If anyone has faced a similar delay and can share their experience or advice, it would be very helpful. Thank you in advance for your help.
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Why isn’t my app showing up in App Store search results?
I recently released the first version of my app, and it was discoverable via App Store search. After pushing an update with bug fixes and improved keywords/category, the new version went live and showed as “Ready for Sale” within hours. However, since the update, the app no longer appears in App Store search results - even when searched using its exact name. It’s still accessible through the direct link. Any insights or guidance would be greatly appreciated!
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Is iOS ASO mainly about optimizing the title subtitle and keyword fields
I have been exploring App Store Optimization and noticed that Apple primarily uses the App Name, Subtitle, and Keyword field as the main text based ranking signals according to official and third party sources. Are these the only factors that truly impact iOS ASO, or do elements like the app description and promotional text indirectly influence visibility, conversion, or ranking updates over time, and how frequently should subtitles and keywords be revised after launch.
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Would practical ASO sessions help developers improve results?
I see many developers struggling with ASO where AI written content does not deliver results, performance analysis is unclear, localization is ignored, App Store optimization is incomplete, and keywords are often poorly chosen. I am considering running two simple group sessions to share practical tips and show clear ways to improve ASO with real effort involved, and I would like feedback on this idea whether offered for a small fee or even for free.
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ITMS-90426: Invalid Swift Support
Hi,Having issues uploading our build to App Store Connect for use in TestFlight. We get a success when building through Xcode, but we get an email after it uploads via archive manager stating "ITMS-90426: Invalid Swift Support - The SwiftSupport folder is missing. Rebuild your app using the current public (GM) version of Xcode and resubmit it.". We have confirmed that we don't have any Swift dependencies and that we are running the latest Xcode (v11.3.1). We've also tried to build/deploy this on multiple computers with the same error. Our app was built using Unity, then brought into Xcode to build/deploy from there. We have never had any Swift dependencies in our project. We are able to deploy directly to our devices, but it seems that the only time we run into issues is trying to. Any help is appreciated.
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Approved app stuck in “Ready for Distribution” — release controls disabled
My iOS app has passed App Review and is marked “Ready for Distribution,” but App Store Connect does not allow me to release it because the App Store Version Release controls are disabled. App Review is closed and the Resolution Center is unavailable. I have submitted multiple Apple Developer Support cases and called phone support, but the issue remains unresolved. This appears to be an App Store Connect backend state issue affecting a first-time app with subscriptions. Can Apple engineering assist in unlocking release permissions for iOS version 1.0?
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Cloud signing: Validation failed (409) Invalid Signature. Code failed to satisfy specified code requirement(s)
I'm attempting to use Cloud Signing to export the Release version of 3 different apps for App Store, as described in https://developer.apple.com/videos/play/wwdc2021/10204/ The process completes successfully, and appears to be signed correctly, with a newly-created certificate in the developer portal of type "Distribution Managed". When I upload to App Store Connect however, I see the following error for several third-party Swift packages, distributed as frameworks: Validation failed (409) Invalid Signature. Code failed to satisfy specified code requirement(s). The file at path “MyApp.app/Frameworks/MyFramework.framework/MyFramework” is not properly signed. Make sure you have signed your application with a distribution certificate, not an ad hoc certificate or a development certificate. Verify that the code signing settings in Xcode are correct at the target level (which override any values at the project level). Additionally, make sure the bundle you are uploading was built using a Release target in Xcode, not a Simulator target. If you are certain your code signing settings are correct, choose “Clean All” in Xcode, delete the “build” directory in the Finder, and rebuild your release target. For more information, please consult https://developer.apple.com/support/code-signing. If I have a manually created Distribution certificate installed in the keychain at the point of export, the same archive is signed with that certificate, and is accepted by App Store Connect without issue. The xcodebuild command I am using (roughly): xcodebuild -exportArchive \ -archivePath "$ARCHIVE_PATH" \ -exportPath "$EXPORT_PATH" \ -exportOptionsPlist "$EXPORT_OPTIONS" \ -authenticationKeyPath "$API_KEY" \ -authenticationKeyID "$API_KEY_ID" \ -authenticationKeyIssuerID "$API_KEY_ISSUER" \ -allowProvisioningUpdates The plist: <?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "<http://www.apple.com/DTDs/PropertyList-1.0.dtd>"> <plist version="1.0"> <dict> <key>method</key> <string>app-store-connect</string> <key>teamID</key> <string>$TEAM</string> <key>uploadSymbols</key> <true/> <key>signingStyle</key> <string>automatic</string> </dict> </plist> Is what I’m trying to do supported? Is this a bug?
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How can responding to user reviews effectively contribute to improving ASO performance?
Responding to reviews helps ASO because it encourages better user sentiment, improves rating recovery, and builds trust for new users checking your app. Converting negative reviews into positive ones has a strong impact on ranking. Engaging consistently with users is one of the simplest ways to strengthen overall ASO performance.
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Did Apple adjust ASO ranking factors? Metadata and rankings appear impacted.
Noticed a sudden drop in my keyword rankings recently and after some digging, it looks like Apple rolled out a major ASO update, which a lot of developers seem to be talking about. Curious if anyone has insights on what specifically changed - it seems like the app title may no longer hold the same weight in keyword rankings.
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App not appearing in App Store search for over 6 weeks — including branded searches for its own name
I'm hoping someone from Apple engineering can help, as support tickets and callbacks have not resolved this issue. The problem: My app "Brutal Time - Typographic Clock" does not appear in App Store search results at all — not even when searching for its exact name "Brutal Time." This has been ongoing for over six weeks. Additionally, the app does not appear in Apple Search Ads when I try to set up a campaign — suggesting this is a backend indexing issue, not a ranking issue. Timeline: Dec 17, 2025: App launched, initially searchable Dec 31, 2025: Transitioned to freemium model, became invisible in search. Jan 5, 2026: Fixed the issue, submitted update (v2.02), approved same day Jan 14, 2026: Submitted metadata update (v2.03) to improve discoverability, approved same day Feb 8, 2026: Tried removing from sale and re-adding to force re-index — no effect Feb 10, 2026: Still not appearing in any search results What I've tried: Submitted multiple support tickets (most recent: Case #102797235758) Each ticket generates an automated reply stating Apple will respond within 2 business days — they never have Requested and received callbacks multiple times, was told it would be escalated to US engineering team. But no follow-up, no resolution, no explanation Removed from sale and re-added to attempt to force re-indexing — didn't work App shows "Ready for Distribution" in App Store Connect Direct link works fine: https://apps.apple.com/us/app/brutal-time-typographic-clock/id6756289461 Response from Apple Support: "The behavior you observed is expected. App Store charts and search results change regularly and we don't guarantee app placement." This response misses the point entirely. I'm not asking about rankings — I'm asking why the app is completely invisible in search, including for its own branded name. This is not an isolated issue. Other developers have reported the same problem with the same non-response from Apple: https://developer.apple.com/forums/thread/803937 https://developer.apple.com/forums/thread/73981 https://developer.apple.com/forums/thread/74110 Has anyone found a resolution? Is there any way to trigger a proper re-index, or escalate to someone who can actually investigate?
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DeviceActivityReportExtension: NSExtensionPrincipalClass required by App Store but rejected at runtime
I'm experiencing a contradictory validation issue with DeviceActivityReportExtension that creates an impossible situation: The Problem: Without NSExtensionPrincipalClass in Info.plist → App Store Connect rejects upload with: "Missing Info.plist values. No values for NSExtensionMainStoryboard or NSExtensionPrincipalClass found" With NSExtensionPrincipalClass → Local install fails with: "defines either an NSExtensionMainStoryboard or NSExtensionPrincipalClass key, which is not allowed for the extension point com.apple.deviceactivityui.report-extension" Setup: Extension point: com.apple.deviceactivityui.report-extension Using SwiftUI with @main attribute and DeviceActivityReportExtension protocol Xcode 16.2, iOS 17.6 deployment target Code structure: @main struct SpoolReport: DeviceActivityReportExtension { var body: some DeviceActivityReportScene { // Report scenes here } } The extension builds and runs perfectly without NSExtensionPrincipalClass, but cannot be uploaded to App Store Connect. Adding the key allows upload but breaks local installation. Is this a known issue? Is there a workaround or correct Info.plist configuration for DeviceActivityReportExtension? Thank you!
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