App Store Connect

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App Store Connect is a suite of tools for submitting and managing your apps and in-app purchases on the App Store.

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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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Mar ’25
'Certificates, IDs & Profiles' section missing from developer.apple.com
The entire 'Certificates, IDs & Profiles' section is missing from developer.apple.com portal for one of the accounts I am a developer for. The Team is also missing from the dropdowns in Xcode in Code Signing. The organization account membership is paid through July 2026, and I do not see that the Account Holder needs to sign any agreements. I am a user on other accounts, and none of them have this issue. Does anyone know what's going on?
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There are still preview uploads in progress.
Hello everyone, I’m stuck with an App Store Connect issue and would really appreciate any insight from the community. I am unable to submit my app for review due to the following persistent error: “Unable to Add for Review – There are still preview uploads in progress.” What makes this particularly confusing is that there are no previews currently uploading. Here is everything I have already tried: Deleted all App Preview videos and all screenshots Confirmed Media Manager shows no active uploads Re-uploaded App Preview videos fully compliant with Apple specs: H.264 AAC stereo audio Constant 30 FPS Correct resolution Uploaded a new build with a higher build number (Build 3) Waited more than 24 hours after upload Logged out / logged in, refreshed, tried multiple browsers and sessions Confirmed TestFlight build upload completed successfully Despite all of this, the error persists and also prevents: Adding the app for review Creating a new app version (the “Add Version” button does not appear) Apple Developer Support has suggested submitting a higher build number, which I have done, but the issue remains. At this point, it seems like a stuck / ghost App Preview upload job on the App Store Connect backend. Has anyone experienced a similar issue? If so: How was it resolved? Did Apple need to manually clear or reset something on their side? Any advice would be greatly appreciated. Thank you in advance.
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What’s the recommended approach for using (or avoiding) special characters in the App Store keyword metadata?
I am submitting an app to the App Store and want to understand the best way to handle keywords that include special characters. If a keyword has accents like coração and users may search for coracao without accents, should I include both versions or rely on Apple to match them automatically?
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What are the five App Store Optimization principles that helped us push more than 500 apps to top rankings on both the App Store and Google Play?
Hi everyone, I’m part of the AppsLift team and wanted to briefly share practical ASO principles we follow that have helped 500 plus apps reach top positions on Google Play and the App Store using data driven decisions, deep keyword research, strong app quality, organic and paid alignment, and market specific localization that teams can apply to their own apps.
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Subscription products disappeared in App Store Connect after resubmission – cannot attach subscription again
Hello, My app uses auto-renewable subscriptions. I submitted an update and at first the subscription products appeared properly under the monetization section in App Store Connect. However, after resubmitting the binary for review, the subscription product attachment disappeared, and now it is not possible to re-attach them. Even sandbox testing cannot retrieve the subscription identifiers anymore, because the monetization section no longer shows the products. Questions: Why did the subscription products disappear after a resubmission? How can I re-attach subscription products to the new version? Do I need to remove the current version submission to make subscriptions appear again? Does App Review need to finish processing subscription approval separately? Notes: The first version binary showed subscription products. After internal rejection and resubmission, they disappeared. Using StoreKit 2 restore flow in production code. Sandbox accounts cannot fetch product identifiers. Any guidance would be appreciated. Thanks.
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Cannot clear test information to transfer app
Hello guys I’m unable to delete the Test Information and Beta App Information sections on Apple Store Connect. I need to remove them because the app transfer process requires it. I’ve already expired all builds, removed all testers and groups, and tried every possible solution I could find online, but nothing worked. I also contacted Apple Support, but the issue hasn’t been resolved. What should I do next?
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Storekit product not loading in TestFlight testing
Hello everyone, I achieved my MacOs app and distributed for "App Store Connect" and I already have setup the Product In App Purchase in the App Store connect, and I even tested the purchase flow using the local .storekit file using the "Edit Schema". And now, when I remove the edit scema's storekit file and archieved the app and used the Internal testing and installed the app using Testflight, I see that the product is not showing, an empty product array is being returned and there is no option to purchase. I don't want to sumit the full app until I test the StoreKit integration in real test
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In Review exceeded 72 hours and Contacts Us had no results
应用ID(id6754838125), A week has passed since I added in-app purchases to the already listed application, but it's still under review and I haven't received any result. I sent an email to inquire and asked me to keep waiting We used Contacts Us There is no result. 2. The call has been made for expedited review. It was submitted on December 11th and is still under review Previously, the result of the app review was available within 48 hours Now, I don't know what solutions can be made to this problem. The company is in a hurry and needs to use the App to release a new movie
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Can't Edit Age Ratings in App Information Section of App Store Connect for released App Versions
Can't Edit Age Ratings in App Information Section of App Store Connect for released App Versions. I only have option to View. I think some of the Age Rating questions are still unanswered but when I view them, I can't Edit them. Non-released apps of mine in App Store Connect allow me to edit answers to the Age Ratings questions but I can only View Age Rating questions for released apps. Do I have to create a new version/build and submit to App Store Connect to be able to Edit the Age Questions?
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Reject Payment Notification
Two hours ago we received 42 emails from Apple with the following content: iTunes Connect Dear ....., The routing number you provided for the bank account ending in ..... is no longer correct. To receive payments, update your bank info with a valid account and routing number. If you have any questions, use the Contact Us module on iTunes Connect. We have been receiving payments to this account for 5 years and nothing has changed with the account. The account is valid and all details are correct. And this is displayed under “Payments and Financial Reports”: Payment Rejected The routing number you provided for the bank account ending in .... is no longer correct. To receive payments, update your bank info with a valid account and routing number. A lovely surprise for Christmas.
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4.3(a) - Design - Spam
Hello everyone, I’m looking for advice from developers who may have faced a similar situation, as we appear to be stuck in a long-running loop of Guideline 4.3(a) rejections on iOS with no actionable feedback from App Review. Over an extended period, our iOS app has been repeatedly rejected under Guideline 4.3(a) (“similar or repackaged”), regardless of the changes we make. The responses from App Review consistently use the same high-level language and do not indicate what specifically is considered problematic. Some relevant context: The app is built with Flutter using a single shared codebase. The macOS version, built from the same codebase with the same overall structure and UI, has been approved without issues. The iOS version, using that same implementation, continues to receive 4.3(a) rejections. We do not use purchased templates and do not operate multiple developer accounts. Like most apps, we use some third-party and open-source components where technically appropriate. Across multiple submissions, we have tried to address the feedback as best we can by making changes to UI/UX, assets, metadata, internal structure, and overall product quality. However, App Review has not provided clarification even at a high level (for example, whether the concern is primarily related to UI/UX, code structure, metadata, user flows, or overall product framing). Requests for any directional guidance have resulted in the same generic responses, both in review replies and via support. This leaves us making blind changes without a feedback loop. As a result, it’s difficult to understand whether the issue is realistically correctable, or whether the app is effectively blocked due to similarity clustering or other non-obvious review heuristics. Any firsthand experiences, practical steps, or lessons learned would be extremely helpful.
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Tips from App Review
Here are some tips from App Review for a smooth review experience. We’ve split them into two categories: Before You Submit and After You Submit. We’ve also made an easy-to-follow Submission Guide you can save and reference at any point on your App Store journey. Before You Submit Tips Enable a complete review. Make sure you’ve provided demo accounts or implemented an account demonstration mode before you submit. We’ll need to review the entire app experience, both with and without an account. Provide up-to-date demo account login credentials in the App Review Information section on the app version page in App Store Connect. If your app has multiple account types (such as admin and general users), use the Notes field to provide additional demo account credentials for each account type. If your app requires an authentication code in addition to the login credentials, provide the code in advance in the Notes field. Otherwise, a call may be required to complete the review. Apps that handle sensitive user information, or operate in highly regulated industries, can implement demonstration modes that exhibit full features and functionality while using demonstration data. Use the Notes field in App Store Connect to provide information to App Review. The App Review Information section of App Store Connect includes a Notes field. Provide any information that could be relevant to your submission’s review: Submitting a new app? Tell us about your app's concept, business model, and if your app is designed to only operate in certain locations. Submitting an update? Tell us about what’s changed and where to locate significant new content or features. Connecting to hardware? Attach a video, not a screen recording, that shows both the hardware and the app running on a physical Apple device as they pair and interact. Test your app on physical devices before submitting for review. Use TestFlight to distribute your app for beta testing. App Review evaluates apps the way your users will use them: installed on real devices and connected to networks with real-world conditions. Make sure your pre-submission testing includes running the app on each device platform where it could be used. Users expect the app to function on all the devices where it’s available. TestFlight will help you do quality assurance and beta testing on real devices. Share your beta app with internal testers on your Apple Developer Program account or to external users via an email invite or public link. Configure In-App Purchases for review in the sandbox environment. App Review assesses In-App Purchases in the same sandbox environment Apple provides for testing them. The sandbox lets us use real product data and server-to-server transactions, without incurring any financial charges. Take these steps to prepare your In-App Purchases for review: Accept the Paid Applications Agreement in App Store Connect. Submit the In-App Purchases in App Store Connect that you’d like reviewed. Follow the steps in TN3186: Troubleshooting In-App Purchases availability in the sandbox if your app fails to display your In-App Purchases. Note: In-App Purchases don’t need prior approval from App Review to function in review. Join a Meet with Apple event if you need assistance before you submit for review. Request an App Review appointment through Meet with Apple to chat with an App Review expert about how to prepare for review, ask questions about specific guidelines, and discuss other topics related to the review process. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays. After You Submit Tips Contact App Review if you need assistance with an ongoing submission. If your submission doesn’t pass review and you have questions, contact App Review directly by clicking Reply to App Review in App Store Connect. You’ll receive a reply from a review specialist who’s familiar with your app. You can also use the Reply to App Review message window to request a call with an Apple representative. Include your preferred time and language for the call and we’ll do our best to accommodate your requests. Use the Bug Fix Submissions process to quickly deliver bug fixes and resolve other issues on the next submission. If an update includes bug fixes and is rejected, you will be given the option to resolve the issues on your next submission, as long as there are no legal or safety concerns. App Review will let you know if your submission is eligible by including this note at the top of the rejection message: Bug Fix Submissions The issues we've identified below are eligible to be resolved on your next update. To accept this offer, simply reply to the rejection message in App Store Connect and let App Review know you’ll resolve the issues on the next submission. Share ideas with Apple about how to improve or clarify the App Review Guidelines by submitting guideline feedback. Just as the App Store is always changing and improving to keep up with the needs of customers, the App Review Guidelines may be revised to provide new and updated guidance. If you have ideas for improving or clarifying our requirements you can suggest guideline changes. If your submission was rejected but you believe it follows the App Review Guidelines, consider submitting an appeal to the App Review Board. If your submission didn’t pass review but you have reason to believe it follows the App Review Guidelines, you can submit an appeal to the App Review Board. You can also file an appeal if you think we misunderstood your app or the review was unfair. The App Review Board will contact you as soon as they complete their investigation.
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Accepted Developer Program Agreement on developer.apple.com, but App Store Connect still shows "Agreement Update" warning.
I am the sole Account Holder for my Apple Developer Program account and am encountering an issue where the acceptance of the updated Apple Developer Program License Agreement is not syncing correctly between the two developer portals. Issue Details: Agreement Status on developer.apple.com: I successfully accepted and reviewed the updated agreement at https://developer.apple.com/account. The Agreements section confirms the acceptance date as December 11, 2025 (as seen in the attached image). Status on App Store Connect: Despite this confirmation, when I sign into https://appstoreconnect.apple.com/, I still see the following critical warning: "The Apple Developer Program License Agreement has been updated and needs to be reviewed. In order to update your existing apps and submit new apps, the Account Holder must review and accept the updated agreement by signing in to their account." Impact: This prevents me from performing key tasks, such as creating a new app, which triggers an "Agreement Update" alert that only directs me back to the already-accepted agreement on the Developer website. Troubleshooting Steps Taken: I confirmed I am logged in as the Account Holder. I cleared my browser cache and attempted the process on a fresh browser session. My macOS is fully up to date. I have already contacted Apple Developer Support but have not yet received a reply. Request for Assistance This is blocking my ability to submit and update apps. I am aware that direct phone support is often recommended for these issues, but my country is not listed for phone extension support. Has anyone else experienced this sync delay or found a workaround that resolves the "Agreement Update" alert on App Store Connect when the agreement has been accepted on the Developer website? Any advice on the next immediate steps I should take while waiting for my support ticket to be processed would be greatly appreciated.
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Reached 500 App Store users in 5 days. What worked, what failed, and what I plan to do next?
I recently launched my AI face analysis app Aesthetica on the iOS App Store and reached 500 users in five days so I wanted to briefly share what drove early traction, what I learned about ASO localization and organic outreach, and what I am focusing on next. I am a solo indie developer learning by shipping fast, improving through real user feedback, and proving that launching an imperfect MVP beats waiting for perfection, so feel free to ask anything or share your own experience.
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Questions about macOS App Store update package generation and optimization
Hello, According to documentation, the App Store does not re-download the entire app when updating, but instead generates an update package containing only the changed content compared to the previous version. I’d like to clarify the following points: 1. Granularity of file changes If only part of a large file changes, does the update package include the entire file, or does it patch only the modified portions within that file? 2. Guideline on separating files The documentation recommends separating files that are likely to change from those that are not. How should this be interpreted in practice? 3. Verifying the diff result Is there a way for developers to check the actual diff result of the update package generated by the App Store without submitting the app? Is there a diff command tool or comparison method closer to the actual App Store update process? 4. Estimating update size during development For apps with large-scale resources, minimizing update size is critical. Are there any tools or best practices to estimate the size of the update package before submitting to the App Store? Any clarification or reference materials would be greatly appreciated. Thank you.
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Xcode Cloud Fails on Export: App Store Connect Authentication Error
Hello, Our Xcode Cloud builds are successfully archiving but fail every time during the "Export archive for app-store distribution" step. The issue appears to be a persistent authentication failure with App Store Connect that we are unable to resolve. Primary Error: The build logs show a critical authentication failure. IDEDistribution.critical.log shows: App Store Connect request for store configuration failed for account Session Proxy Provider... Unable to authenticate with App Store Connect. DVTITunesSoftwareService.log specifies the error is DVTITunesSoftwareServiceFoundation.DVTServicesSessionProviderCredentialITunesAuthenticationContextError.proxy. The build process eventually terminates during the IDEDistributionSymbolsStep with an Rsync failed error, which we believe is a symptom of the earlier authentication failure. Troubleshooting Already Performed: We have already taken the following steps without success: Verified the account used for the integration has "Account Holder" and "Admin" roles. Confirmed that Xcode Cloud's automatic signing is working correctly and is able to create new provisioning profiles. Thoroughly checked the App Store Connect web UI under Users and Access > Integrations > Xcode Cloud for a way to reset the connection, but no such option exists. Removed and re-added the Apple ID in the Xcode application's settings (Xcode > Settings > Accounts) on a local Mac. Our hypothesis is that the integrated authentication session between Xcode Cloud and App Store Connect is invalid or stale, and there is no user-facing way to reset it. Has anyone else encountered this "Session Proxy Provider" authentication error with Xcode Cloud? Is there a known solution or a different method to force a re-authentication of the service connection? Any guidance from Apple engineers or other developers would be greatly appreciated. (Developer Support Case: 102717975870)
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How to verify JWSSignedPayload signature in App Store Server Notifications v2
I am implementing In App Purchase and integrating App Store Server Notifications version 2. I am able to receive the JWSSignedPayload from Apple. The payload is Base64 encoded and contains header, payload, and signature. The documentation clearly explains how to decode the payload and extract claims such as notificationType and data. What is unclear is how to verify the JWS signature itself. I could not find concrete documentation that explains: Which Apple public key or certificate should be used for verification How to retrieve or rotate the key used to sign the payload The exact steps required to validate the JWS signature before trusting the payload Signature verification is critical for security, and simply decoding the claims without validation is not sufficient. I am looking for official guidance or a recommended approach to verify the JWSSignedPayload signature for App Store Server Notifications v2.
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Critical Bug: "Session Bleed" during Enrollment - Payment renewed wrong account despite correct UI
I experienced a severe backend session handling error where the payment gateway used a wrong billing token, despite the frontend UI explicitly displaying the current user's details. This resulted in an accidental renewal of a different developer account. The Setup You opened the Developer App and logged in as ____. You filled in your details correctly (Name: AB, Last Name: CD). The screen confirmed this: "You are paying for ____." The Action You pressed the Enroll/Pay button. You approved the payment with your card/UPI. The Invisible Switch (The Bug) At the exact moment you clicked "Pay," the Apple App didn't look at the screen you were seeing. Instead, it looked deep into your phone’s history and said: "Wait, I know this phone! This phone belongs to an old account that already has a membership. I'll just renew that one." The Result The system took your money and sent it to the Old Account it remembered from history, completely ignoring the New Account (____) that was right there on the screen. The Outcome New Account (____): Still says "Pending" because it never got the money. Old Account: Got renewed instantly because the system prioritized the "device history" over the "logged-in user." It was a bait-and-switch by the app. You clicked "Pay" for AB, but the wire connected to Old Friend.
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